After a snowmobile accident during a professional competition in 2008 resulted in the amputation of his leg, Mike Schultz knew there was only one thing to do: find a way to continue competing in the sports that he loves. Ten years later, Mike is now a first-time Team USA and Paralympic Snowboarder. Schultz joined us to share more about his story and what motivates him to get up and get started each day.
In order for Schultz to continue to compete, he had to create the prosthetic knee and foot. Schultz set out to design a better leg to get back into action. He then went to LA for the X Games and came home with a silver medal. Dirt bike and snowmobiles weren’t enough. As a para-athlete, he taught himself to snowboard, and now finds himself representing Team USA as a top contender for gold in the 2018 Winter Paralympics.
Initially, Schultz developed the prosthetic leg for himself. After realizing there was demand from other adaptive athletes, he started his own company, called Biodapt. The company supplied the entire U.S. para-snowboard team with equipment for lower-limb amputees.
About half of U.S. gamers are women, but you wouldn't necessarily know it by looking at hardware design. Vivian Lien, chief marketing officer at ASUS North America, joined Cheddar Friday to discuss how her company is trying to make gaming more welcoming for women.
These are the headlines you Need 2 Know for Friday, Feb. 8, 2019.
The battle royale, "last man standing" phenomenon has all but engulfed the video game industry. Though whether you prefer realistic bullet drop, zombies, or even trampolines, the premise still involves cutting down your competition with conventional weaponry like swords and firearms. Spell Break IS one of these games, but what if you'd prefer to incinerate your enemies with a fireball? Or choke them to death with a cloud of poison?
These are the headlines you Need 2 Know for Wednesday, Feb, 6, 2019.
Respawn Launches Free to Play Battle Royale Game
These are the headlines you Need 2 Know for Tuesday, Feb. 5, 2019.
Chris 'Hellpockets" Fields reflects on the Red Bull Final Summoning. Hellpockets also weighs on the character changes in Dragon Ball Fighterz.
Patriots wide receiver Julian Edelman might be the MVP of the Super Bowl, but the #MVP award for Super Bowl brands goes to Planters' Mr. Peanut. Mr. Peanut won Twitter's #BrandBowl contest for generating the most brand-related tweets during the Big Game. "They ran a really smart sweepstakes on Twitter and were giving things away during the game," Ryan Oliver, Twitter head of brand strategy, told Cheddar on Monday.
Bud Light topped Salesforce's list of most buzzed-about brands during the Super Bowl, followed closely by Pepsi, Budweiser, Doritos, and Avocados from Mexico. Rob Begg, Salesforce's vice president of product marketing, said what set those brands apart was their active engagement on social media. "One of the things we did see with brands over the Super Bowl were the ones who had the highest mentions and the biggest buzz were the ones that sort of carried the advertising conversation online,” he told Cheddar.
These are the headlines you Need 2 Know for Monday, Feb. 4, 2019.
