As Americans continue to get vaccinated every day, they're rushing to get back to pre-pandemic activities, from eating out at restaurants to going back to movie theaters.
Many are also rushing out to get a new tattoo.
The pandemic proved nearly fatal for many businesses across different sectors. Anything that brought a worker and a customer into close proximity was especially challenging to reopen.
Tattoo shops checked all of those shutdown boxes, and getting a tattoo is one of the most pandemic un-friendly activities out there. The close contact, the collaboration with the artist, and of course the needles going in and out of your skin for hours on end.
The pandemic itself has been unfriendly to the tattoo industry. Lockdowns forced artists to cancel months of appointments and created industry-wide chaos.
Hannah Everhart, a Maryland tattoo artist, is among those professionals rocked by the pandemic. Once the shop she worked in reopened, she was limited in the number of people she could see each week. And since many of the 30,000 tattoo artists in the U.S. are essentially independent contractors and don't own their own shop, they need regular business to get by.
Everhart knew the pandemic would forever change the industry, so she started thinking seriously about opening her own studio.
"A shop was always the long term goal with tattooing," Everhart said. "It's something that I was really thinking for the five-year plan. But during the pandemic, everything was shut down. It gave me time to sit down and evaluate my situation as far as, like, money, and would this be something I could make work?"
It turns out opening her own shop in a year when small businesses faced a major downturn wasn't as hard as she might have expected. She opened Raven and Rose Studios in Savage, Md., in January.
"When I started running the numbers, it kind of made sense," she said. "It was like, oh, I could actually make this work. I could make this happen."
Everhart's move has proven to be an opportune one as the tattoo industry is seeing incredibly high demand. She has seen so much interest that she's booked until October.
(Note: I got to jump the line for my new ink, as you can see above.)
"Everyone's getting tattooed. This is honestly the furthest I've been booked out ever in my eight year career," Everhart said. "I have never been booked out this far so, and a lot of other artists are also experiencing the same thing."
The surge in interest has kept up even as Everhart and other tattoo artists across the industry shifted to digital consultations and appointment-only tattooing.
While she says the increased demand will eventually plateau, some things from the pandemic will stick around. Everhart plans to continue wearing masks while tattooing so she and her customers don't get even a little bit sick.
"I just don't have time to get sick," she said. "People are scheduling appointments three months in advance. And if it gets to be the week of their appointment, and I have to call and reschedule 'cause I have the sniffles, that's not a good look. So, I'm definitely going to keep wearing masks."
Post-pandemic realities aside, Everhart's work isn't stopping any time soon.
"You have people who have been wanting to get tattooed for a really long time. And now they're just like, I'm going to pull the trigger on this. Life is too short. I've survived this pandemic. I can't stay at my house anymore. I need to get out. I want to do this thing," she said.
In the wake of Robinhood announcing it will be letting go of 9 percent of its staff, Caleb Silver, Investopedia editor-in-chief, joined Cheddar News to talk about the growing pains that the trading platform is going through, how it is affecting its user experience, and where it goes from here. “I think you're gonna see a little bit more automation, but that's how Robinhood was built," he said. "I think what you'll see is less marketing." Silver also noted that the steep drop in the stock price leaves it potentially open to being acquired. "I'm not saying that I know anything about this, but they're looking awful cheap. And when you think about what's going on with Twitter and some of these other platforms, you can see a buyer coming for Robinhood any minute now."
Stocks closed slightly higher Wednesday as the Nasdaq closed flat after a failed attempt to close higher. Investors are keeping an eye on earnings, which so far have been shaky for big tech giants and companies that typically drive the market. Garrett Phillips, Managing Partner at 3Summit Investment Management, joins Closing Bell to discuss today's close, our current volatile environment, where to invest in the current environment, and more.
Ron Carson, CEO and Founder of Carson Wealth, sits down with Cheddar's Hena Doba to share how he achieved 'work-life harmony' by investing time and money into businesses he's passionate about.
Jan Lee, co-founder of Neighbors United Below Canal, joins Cheddar News to discuss how the new mega jail in NYC's Chinatown will negatively impact the community.
Melissa Eamer, founder and CEO of aging wellness brand Modern Age, joins Cheddar News to discuss the recent launch of its digital experience and flagship in New York City.
Danny Trejo is teaming up with Tostitos the once again for Cinco de Mayo. The actor and restaurateur is starring in the tortilla chip brand's commercial with Sofia Reyes to inspire others on how to celebrate the holiday. The "Machete" star joined Cheddar News to talk about the campaign. "I only do things I like, and I like Tostitos," he said. "You know, I love their Scoops. They don't break in the guacamole."
With National Infertility Awareness Week underway, the fertility and family-building benefits provider for employers, Kindbody, is looking to make a full suite of treatments and care accessible — including for LGBTQ+ patients. Founder and chairwoman Gina Bartasi joined Cheddar's Opening Bell to talk about the importance of infertility awareness, what role employers play in offering benefits, and how to remove the stigma around the fertility conversation. "We have to talk about the patient holistically, not just fertility services, but what can we do from a mental health standpoint to support patients," she said. "Most patients talk about fertility being more stressful than divorce, infertility being more prevalent than cancer or diabetes. So it is our mission, remains our mission, to elevate awareness around infertility, not just [during] National Infertility Awareness Week."
With a constrained supply of housing in the most desirable markets, home prices have risen nearly 20 percent year-over-year in February. David O’Reilly, CEO of Howard Hughes Corporation, joined Cheddar News to talk about where people are migrating to, and away from, leading to red hot real estate. "We see clearly the most demand is going into those states that I would define as warmer and less expensive, those secondary cities like Houston, Phoenix, and Las Vegas, where individuals are trading in higher traffic and lower quality of life for more affordability," he said. O'Reilly pointed to urban centers in the Northeast and West Coast as seeing the most losses in residents.
Social media giants including Twitter, Meta, Alphabet, and Pinterest all report earnings this week, and there's plenty to keep an eye on. One big earnings report to watch will be Twitter's, after the company today accepted Tesla CEO Elon Musk's $44 billion bid to take the company private. Investors will also be keeping an eye on ad revenue, user numbers, and more when it comes to Meta's social media networks like Facebook and Instagram. Ted Mortonson, technology strategist at Baird, joins Closing Bell to discuss Musk's Twitter takeover, how Apple's iOS privacy change could continue to impact ad revenue, and more.
Brian Moody, Executive Editor at Autotrader, joined Closing Bell's Ken Buffa to look ahead at what to expect from legacy automakers GM and Ford, as the auto industry attempts to navigate a combination of issues, including supply chain constraints and rising interest rates.
