As Americans continue to get vaccinated every day, they're rushing to get back to pre-pandemic activities, from eating out at restaurants to going back to movie theaters.
Many are also rushing out to get a new tattoo.
The pandemic proved nearly fatal for many businesses across different sectors. Anything that brought a worker and a customer into close proximity was especially challenging to reopen.
Tattoo shops checked all of those shutdown boxes, and getting a tattoo is one of the most pandemic un-friendly activities out there. The close contact, the collaboration with the artist, and of course the needles going in and out of your skin for hours on end.
The pandemic itself has been unfriendly to the tattoo industry. Lockdowns forced artists to cancel months of appointments and created industry-wide chaos.
Hannah Everhart, a Maryland tattoo artist, is among those professionals rocked by the pandemic. Once the shop she worked in reopened, she was limited in the number of people she could see each week. And since many of the 30,000 tattoo artists in the U.S. are essentially independent contractors and don't own their own shop, they need regular business to get by.
Everhart knew the pandemic would forever change the industry, so she started thinking seriously about opening her own studio.
"A shop was always the long term goal with tattooing," Everhart said. "It's something that I was really thinking for the five-year plan. But during the pandemic, everything was shut down. It gave me time to sit down and evaluate my situation as far as, like, money, and would this be something I could make work?"
It turns out opening her own shop in a year when small businesses faced a major downturn wasn't as hard as she might have expected. She opened Raven and Rose Studios in Savage, Md., in January.
"When I started running the numbers, it kind of made sense," she said. "It was like, oh, I could actually make this work. I could make this happen."
Everhart's move has proven to be an opportune one as the tattoo industry is seeing incredibly high demand. She has seen so much interest that she's booked until October.
(Note: I got to jump the line for my new ink, as you can see above.)
"Everyone's getting tattooed. This is honestly the furthest I've been booked out ever in my eight year career," Everhart said. "I have never been booked out this far so, and a lot of other artists are also experiencing the same thing."
The surge in interest has kept up even as Everhart and other tattoo artists across the industry shifted to digital consultations and appointment-only tattooing.
While she says the increased demand will eventually plateau, some things from the pandemic will stick around. Everhart plans to continue wearing masks while tattooing so she and her customers don't get even a little bit sick.
"I just don't have time to get sick," she said. "People are scheduling appointments three months in advance. And if it gets to be the week of their appointment, and I have to call and reschedule 'cause I have the sniffles, that's not a good look. So, I'm definitely going to keep wearing masks."
Post-pandemic realities aside, Everhart's work isn't stopping any time soon.
"You have people who have been wanting to get tattooed for a really long time. And now they're just like, I'm going to pull the trigger on this. Life is too short. I've survived this pandemic. I can't stay at my house anymore. I need to get out. I want to do this thing," she said.
The largest car search platform in India, Cardekho, recently raised $250 million in what the company calls a pre-IPO round led by leapfrog investments. The funding bumps CarDekho above unicorn status with a $1.2 billion valuation. The company currently has a catalogue of more than 3,000 pre-owned cars for online purchases and hopes to expand with the new funding. Partner and co-head of South Asian investment for LeapFrog Stewart Langdon joins Cheddar News' Closing Bell to discuss.
E-scooter company Bird made its public debut on the New York Stock Exchange on Thursday. CFO Yibo Ling joined Cheddar to discuss what made the company launch a SPAC IPO now. Ling noted one of the deciding factors was the need to scale the business to help take "gas-guzzling cars off the road" by growing into more locations. "A large portion of our proceeds will go to fund expansion into these new geographies," he said.
Booking Holdings CEO Glenn Fogel joined Cheddar's "Closing Bell" to discuss the online travel company's Q3 earnings beat and the state of the travel industry. The earnings win was a sign that a sense of normalcy is slowly returning, according to Fogel, though he expressed disappointment in the Biden administration's delay allowing international vaccinated travelers into the country. He also predicted that elevated prices in areas like room bookings will remain high as travelers continue to pay more even as occupancy rates remain low.
Fintech firm NerdWallet made its IPO debut on the Nasdaq on Thursday. CEO Tim Chen joined Cheddar to talk about the decision to tap the capital markets now and explained the company's revenue model by taking a cut from financial products like credit cards and loans sold through the site. Chen also talked about the firm's stance on cryptocurrencies, noting it advises people to only invest what they can afford to lose. (Updated November 5, 2021 to reflect that NerdWallet went public on Nasdaq, not NYSE.)
New York City taxi drivers won a major victory to slash the cost of money owed for taxi medallions. The announcement follows a two-week long hunger strike at City Hall by some drivers to demand debt relief.
Moderna reported a massive miss on revenue in its Q3 earnings, taking in $5 billion versus the expected $6.21 billion despite sales of the COVID-19 vaccine. The pharmaceutical giant's stock dropped sharply on the news.
Joan E. Solsman, a senior reporter at CNET, joined Cheddar's "Opening Bell" to talk about Netflix moving to offer mobile video games for Android users as part of their subscription. She said this is likely one "baby step" for the streaming giant as it moves into the space. "You can see what Netflix wants to do eventually down the line is have these great ambitions to make their service be more than just passive TV, movies," she said. "They're moving more into merchandising, that they're moving more into in-person experiences. They're trying to broaden a way, which is a great thing to do when everyone keeps talking about metaverses."
CVS is working to become a major health care provider as the pharmacy chain adds doctors to its payroll, following a trend among pharmacies like Walgreens integrating more primary health care services.
Insurance tech company Lemonade is now offering automobile coverage, and CEO Daniel Schreiber joined Cheddar to talk about the company's commitment to not investing in "coal or other pollutant industries." He noted that the new product was incentivizing car insurance in "an environmentally responsible way." Schreiber also discussed expanding coverage beyond pet, life, and home insurance, and how it has impacted business since going public.
