As Americans continue to get vaccinated every day, they're rushing to get back to pre-pandemic activities, from eating out at restaurants to going back to movie theaters.

Many are also rushing out to get a new tattoo.

The pandemic proved nearly fatal for many businesses across different sectors. Anything that brought a worker and a customer into close proximity was especially challenging to reopen.

Tattoo shops checked all of those shutdown boxes, and getting a tattoo is one of the most pandemic un-friendly activities out there. The close contact, the collaboration with the artist, and of course the needles going in and out of your skin for hours on end. 

The pandemic itself has been unfriendly to the tattoo industry. Lockdowns forced artists to cancel months of appointments and created industry-wide chaos.

Hannah Everhart, a Maryland tattoo artist, is among those professionals rocked by the pandemic. Once the shop she worked in reopened, she was limited in the number of people she could see each week. And since many of the 30,000 tattoo artists in the U.S. are essentially independent contractors and don't own their own shop, they need regular business to get by.

A Look Back: Unexpectedly Unemployed Amid the Coronavirus Pandemic: Tattoo Artist Nokomis Fairbanks

Everhart knew the pandemic would forever change the industry, so she started thinking seriously about opening her own studio.

"A shop was always the long term goal with tattooing," Everhart said. "It's something that I was really thinking for the five-year plan. But during the pandemic, everything was shut down. It gave me time to sit down and evaluate my situation as far as, like, money, and would this be something I could make work?"

It turns out opening her own shop in a year when small businesses faced a major downturn wasn't as hard as she might have expected. She opened Raven and Rose Studios in Savage, Md., in January.

"When I started running the numbers, it kind of made sense," she said. "It was like, oh, I could actually make this work. I could make this happen."

Everhart's move has proven to be an opportune one as the tattoo industry is seeing incredibly high demand. She has seen so much interest that she's booked until October.

(Note: I got to jump the line for my new ink, as you can see above.)

"Everyone's getting tattooed. This is honestly the furthest I've been booked out ever in my eight year career," Everhart said. "I have never been booked out this far so, and a lot of other artists are also experiencing the same thing."

The surge in interest has kept up even as Everhart and other tattoo artists across the industry shifted to digital consultations and appointment-only tattooing.

While she says the increased demand will eventually plateau, some things from the pandemic will stick around. Everhart plans to continue wearing masks while tattooing so she and her customers don't get even a little bit sick.

"I just don't have time to get sick," she said. "People are scheduling appointments three months in advance. And if it gets to be the week of their appointment, and I have to call and reschedule 'cause I have the sniffles, that's not a good look. So, I'm definitely going to keep wearing masks."

Post-pandemic realities aside, Everhart's work isn't stopping any time soon.

"You have people who have been wanting to get tattooed for a really long time. And now they're just like, I'm going to pull the trigger on this. Life is too short. I've survived this pandemic. I can't stay at my house anymore. I need to get out. I want to do this thing," she said.

Share:
More In Business
30 UK Companies Take Part in Four-Day Work Week Pilot, Is America Next?
Four-day week global, an organization in the UK, is pushing for a society where health and wellbeing come first, and a world in which people work to live, rather than live to work. They're demanding a four-day work week based o a recent study that proves productivity increases when working hours are reduced to 32 hours a week. Now, at least 30 companies in the UK are taking part in a four-day work week trial. joining me now is Charlotte Lockhart, founder of four-day week global.
Clari Raises $225 Million to Deliver Predictable Revenue for Every Business
Revenue operations platform Clari recently raised $225 million in a Series F financing round led by Blackstone, bringing the company's valuation to more than $2.6 billion. Calri says more than 450 companies from around the world use its A.I.-powered platform to make their revenue operations more connected, efficient, and predictable. Clari CEO Andy Byrne joined Cheddar News' Closing Bell to discuss.
The Industry of Wellness Retreats
Wellness retreats have grown in popularity as self-care has become a bigger focus during the pandemic. Jamie Costello, Vice President of Sales and Fitness at Pritikin Longevity Center, joined Cheddar to discuss the goals of a retreat program, and how to make health and wellness accessible to more people.
Gambling in Vegas Booms After Shutting Down
The gambling industry has seen a boom since shutting down in 2020, outpacing even pre-pandemic levels. But as gamblers have returned to the tables, there's been a rise in reports of gambling addiction as well. Sara Slane, founder of Slane Advisory and sports betting/casino gaming executive, joined Cheddar to discuss the state of the gambling industry.
Peloton Debunks Rumors of Production Halt
Shares of Peloton recovered after CEO John Foley debunked rumors that the company would halt production of some products, confirming that the company will instead be quote 'right-sizing' production as it faces lagging demand. This comeback for the stock comes after reports surfaced that Peloton could completely hit the brakes on production of its bikes and treadmills. In the last year, Peloton has wiped nearly $40 billion off its market cap, with its stock down over 70% in 2021. Doug Astrop, managing partner at Exponential Investment Partners, joined Cheddar Movers to discuss.
Stocks Close Higher, Making Stunning Comeback After Dow's Earlier 1,000-Point Loss
After an intense hours-long meltdown Monday, stocks closed higher in a last minute, stunning comeback. At one point, the Dow shed over 1,000 points, the tech-heavy Nasdaq was down close to 5% and inching toward correction territory, and the S&P 500 briefly hit a correction earlier in the day. During most of Monday's session, stocks were on track to mark their worst months since March 2020, and for the Nasdaq, since October 2008. Philip Palumbo, Founder, CEO and Chief Investment Officer of Palumbo Wealth Management, joined Cheddar News' Closing Bell to discuss today's stunning market comeback, whether there's more room for stocks to fall, his 2022 market predictions, and more.
Load More