Taking On The Big Hitters In The Baseball Bat Industry
When it comes to making baseball bats, everyone knows the name Louisville Slugger. When David Chandler started making his own line of bats in 2010, he knew he had a target on his back. Seven years later, the Chandler bat is being used by some of professional baseball's top players.
David Chandler, Founder and President of RxSport Corp., shares how he made a pivot from making high-end furniture to designing baseball bats. He says that he saw a place in the market for a better-crafted product when the MLB was having problems with maple bats breaking. The League was considering outlawing maple as a material for crafting bats, but Chandler says it wasn't a material issue, but a manufacturing issue.
Now Chandler makes bats for MLB all-stars like Aaron Judge and Bryce Harper. He says that the players do a lot of the heavy lifting when it comes to marketing. As more players see how the Chandler Bat performs on the field, the more bats Chandler sells.
Jack Daniels was at the U.S. Supreme Court today. The whiskey-makers argued that a dog toy company violated federal trademark law with a product that parodies the distiller's iconic bottle. The toy is the Bad Spaniels Silly Squeaker toy by VIP products. The first amendment case pits the rights of a famous trademark holder against parody products. Jack Daniel says the toy damages its reputation, especially the references to dog poop.
Alcohol brand White Claw is moving into spirits amid an industrywide shift away from hard seltzers. The spiked seltzer brand announced a new line of regular and flavored White Claw premium vodkas. The bottles are available in select markets across North America and come in an unflavored option as well as pineapple mango and black cherry white Claw has dominated the Heart Seltzer market for years. Now bringing the category into the mainstream as more consumers sought those low calorie alcohol drinks.
Stocks are holding relatively steady Wednesday as Wall Street bides its time until the Federal Reserve’s announcement in the afternoon about whether it will tighten the screws further on the economy.
Meme stocks are rising before the opening bell Wednesday after GameStop, one of the most heavily traded off-brand stocks during the pandemic, posted a surprise profit for the fourth quarter.
The rising cost of groceries is pushing more consumers to use Buy Now Pay Later (BNPL) services for necessities such as groceries, according to new data from Adobe Analytics.
White Claw helped make hard seltzer a staple for American drinkers. Now it's getting into the spirit business with its own vodka brand because of new rules passed during the pandemic.
