Earth Day comes around once a year, but investors can put their money to work to combat climate change year-round. 

As more individuals come to terms with the existential threat of climate change, sustainable investing is no longer niche. It's gone mainstream, and it's a growing force in the capital markets. 

An often cited 2019 survey from Morgan Stanley found that 85 percent of investors with at least $100,000 in investable assets were interested in sustainable investing.

Some 48 percent of investors with $10,000 or more invested said they were "very or somewhat" interested in sustainable investment funds, according to a 2022 Gallup poll. But only 25 percent said they'd heard "a lot or fair amount" about it, and only 10 percent said they were currently invested in sustainable funds. 

Not only is familiarity with sustainable investing low, concepts like ESG can be confusing. ESG refers to "environmental, social, and governance." It's a set of standards used to evaluate companies through a social lens, but a study from Stanford University found ESG ratings can be unreliable because there isn't a standardized criteria for evaluation, information gathering is expensive, and data can be incomplete or unreliable.

Peter Krull, a partner and director of sustainable investing at Prime Capital Investment Advisors company Earth Equity Advisors, echoed those concerns.

"An ESG portfolio that reduces its exposure to ExxonMobil is less bad. One that eliminates it entirely is better. But one that replaces it with First Solar is actually sustainable," Krull told Cheddar News.

Krull recommended sustainable investors eliminate fossil fuel companies or funds that contain them from their portfolios altogether, but other sectors aren't so cut and dried. Mining operations, for example, can mine fossil fuels, but they can also mine minerals for electric vehicle batteries. As for what goes into a green portfolio, Krull recommended alternative energy companies that focus on solar, wind, and geothermal power, as well as less obvious choices like insurance companies that consider climate risk and biotech that improves health outcomes.

"I like to call traditional index investing rearview mirror investing because it's really about investing in where we've been or where the economy has been. Whereas sustainable investing is where the economy is going," Krull said. 

Being a smart and sustainable investor can require a great deal of critical thinking and research, and Krull recommended tools like Fossil Free Funds and Invest Your Values to help sort through the noise.

Ultimately, investing is about generating a return. When it comes to sustainable investing, Krull also suggested that investors think long term.

"Because sustainable investing is about investing for the future, [investments are] not always going to be up, especially when value investing is in style," he said. "Over the long term, it should play out. But in short terms, just like we're dealing with right now over the last 12 to 18 months, that value has been in style, you probably will underperform a little bit."

Share:
More In Business
Deepwell Digital Therapeutics on Developing Video Games to Aid Mental Health
Deepwell Digital Therapeutics is a game development company looking to transform the way we look at video games — this time to improve health outcomes. Its goal is to create software to aid those who deal with conditions such as depression and ADHD. Company co-founder and co-CEO Ryan Douglas and co-founder Kate Edwards joined Cheddar News to talk about the technology is being used to help patients. "From a research perspective, the game industry itself has been well aware for many, many years of the kind of inherent, kind of anecdotal therapeutic value of playing games," said Edwards.
Magnolia Network President on Bringing Chip and Joanna Gaines' Vision to Life
After a tough start amid the pandemic, lifestyle brand Magnolia Network, a collaboration between Chip and Joanna Gaines and Discovery, is pressing forward. Allison Page, the network's president, joined Cheddar to discuss the challenges and rewards of putting together the latest cable television content offerings from the Gaines team. "Really, behind the scenes, this is their vision, and we saw bits of it in Magnolia Journal, their fantastic magazine," Page said. "And just getting to bring that to life in a broader cable landscape has been such a joy and such a great opportunity." The accomplished television executive who moved over from HGTV also had encouraging words for women in the workplace as Women's History Month continues.
Courtney B. Vance, Tosin Cole on Criminal Justice in '61st Street' From SXSW 2022
Actors Courtney B. Vance and Tosin Cole joined Cheddar News’ senior reporter Michelle Castillo at South by Southwest to talk about their new series “61st Street” on AMC. The show takes a look at the harshness of Chicago’s criminal justice system. When asked what he hopes the audience takes away from this show, Tosin Cole said, "Just some empathy and just showing a different perspective."
Indeed Survey Shows Half of Women Considering Shift in Career Over Compensation
A recent survey from employment website Indeed and career growth platform Luminary found that at least half of women are considering a change to their careers over issues of unequal compensation and upward mobility as compared to men. Cate Luzio founder and CEO of Luminary, and Abbey Carlton, Indeed's global head of social impact, joined Cheddar News to talk about the study and working for women to push more self-advocacy. "I think the silver lining here is that women are in a moment where they can renegotiate the terms of work. And we're seeing that in this survey, women are thinking about what is my next step and what do I need in that next step. And compensation is right at the top of the list there,” said Carlton.
European Electric Vehicle Charging Company Allego Goes Public
Allego, a European electric vehicle charging company, is officially public. With charging stations in 16 European countries and counting, Allego will play a strong supporting role in Europe's transition to clean energy, as its stations pull exclusively from renewable sources. Mathieu Bonnet, CEO of Allego, spoke with Cheddar's Opening Bell about its recent listing, the future of the EV industry, and what the Russia-Ukraine war means for the adoption of electric vehicles.
"Organizations For Pay Equity Now" Aims To Close Gender Pay Gap Among Startups
A new coalition called "Organizations For Pay Equity Now", or "OPEN" imperative, has launched with the goal of eliminating the gender pay gap among pre-IPO startups by 2027. More than 200 founders, CEOs and investors have already joined the coalition -- and it's only expected to grow. Emily Sweet, Lead of the OPEN imperative, joined Cheddar's Opening Bell to discuss the new coalition and how it plans to achieve these ambitious goals.
Netflix Testing Extra Charge for Password Sharing
Netflix launching a test to let primary account holders pay an extra fee for users outside their households. This comes as the streaming giant grapples with illicit password-sharing with over 30 percent of all Netflix users sharing their password with at least one person, according to research firm Magid. Pedro Palandrani, Director of Research at GlobalX joined Cheddar's Opening Bell to discuss.
Need2Know: Ukraine Updates, China Boeing Crash & SEC Climate Rules
Catching you up on what you Need to Know on Mar 21, 2022, with updates on the Russian invasion in Ukraine, a Boeing 737-800 plane carrying 132 people crashed in China, Canadian Pacific rail workers on strike, another possible COVID surge, and the SEC's new climate rules for businesses.
Load More