Earth Day comes around once a year, but investors can put their money to work to combat climate change year-round. 

As more individuals come to terms with the existential threat of climate change, sustainable investing is no longer niche. It's gone mainstream, and it's a growing force in the capital markets. 

An often cited 2019 survey from Morgan Stanley found that 85 percent of investors with at least $100,000 in investable assets were interested in sustainable investing.

Some 48 percent of investors with $10,000 or more invested said they were "very or somewhat" interested in sustainable investment funds, according to a 2022 Gallup poll. But only 25 percent said they'd heard "a lot or fair amount" about it, and only 10 percent said they were currently invested in sustainable funds. 

Not only is familiarity with sustainable investing low, concepts like ESG can be confusing. ESG refers to "environmental, social, and governance." It's a set of standards used to evaluate companies through a social lens, but a study from Stanford University found ESG ratings can be unreliable because there isn't a standardized criteria for evaluation, information gathering is expensive, and data can be incomplete or unreliable.

Peter Krull, a partner and director of sustainable investing at Prime Capital Investment Advisors company Earth Equity Advisors, echoed those concerns.

"An ESG portfolio that reduces its exposure to ExxonMobil is less bad. One that eliminates it entirely is better. But one that replaces it with First Solar is actually sustainable," Krull told Cheddar News.

Krull recommended sustainable investors eliminate fossil fuel companies or funds that contain them from their portfolios altogether, but other sectors aren't so cut and dried. Mining operations, for example, can mine fossil fuels, but they can also mine minerals for electric vehicle batteries. As for what goes into a green portfolio, Krull recommended alternative energy companies that focus on solar, wind, and geothermal power, as well as less obvious choices like insurance companies that consider climate risk and biotech that improves health outcomes.

"I like to call traditional index investing rearview mirror investing because it's really about investing in where we've been or where the economy has been. Whereas sustainable investing is where the economy is going," Krull said. 

Being a smart and sustainable investor can require a great deal of critical thinking and research, and Krull recommended tools like Fossil Free Funds and Invest Your Values to help sort through the noise.

Ultimately, investing is about generating a return. When it comes to sustainable investing, Krull also suggested that investors think long term.

"Because sustainable investing is about investing for the future, [investments are] not always going to be up, especially when value investing is in style," he said. "Over the long term, it should play out. But in short terms, just like we're dealing with right now over the last 12 to 18 months, that value has been in style, you probably will underperform a little bit."

Share:
More In Business
Babylist's Baby Registry, Online Marketplace Aims to be One-Stop Shop for Baby Products
Babylist is an online baby registry for expecting and new parents, who can use the platform to share what they would like to receive as gifts to celebrate their baby's birth. The company also operates as an e-commerce and content platform for baby products, saying it aims to be a one-stop solution for parents, family, and friends to buy best-in-class baby products at what is a critical and deeply personal moment in their lives. Natalie Gordon, founder and CEO of Babylist. joins Cheddar News' Closing Bell to discuss.
Stock of the Day: Twitter and Its Acquisiton Saga
One of the hottest stocks in the news, not for its price but mostly due to its maybe pending acquisition by Elon Musk, is Twitter. Cheddar's Ken Buffa goes in-depth into why the trials and tribulations of the social media platform, currently being accused by the Musk of holding back information on spam accounts, make it the stock of the day.
Apple WWDC 2022 Revealed iOS Updates, New Macbook — But No VR Stuff
Apple's Worldwide Developers Conference on Monday provided announced updates for iOS 16, edits to iMessages, an “ApplePay Later” plan, which will allow users to stretch out their payments over four weeks, and new Macbooks. However, the anticipated news for realityOS, software for an augmented and virtual reality headset, did not make the cut. Cheddar News anchor Michelle Castillo had all the details about what to expect from tech giant.
Taking a Deep Dive Into the Amazon 20-1 Stock Split
Amazon recently put into effect a 20-1 stock split, but what exactly does that mean? Cheddar News anchors Kristen Scholer and Ken Buffa take a deep dive into the reasons why the e-commerce giant might have decided to split its shares, including accessibility, sending a "psychological signal," and improving valuation.
Tech Saving the Food and Hospitality Industries; Importance of Mentorship
On this episode of On the Job, Meg Ferrero, VP, Assistant General Counsel, ADP, discusses how to successfully find and cultivate a mentor-mentee relationship; Bill Bellissimo, CEO of Crunchtime, breaks down how he's guiding the food and hospitality industry through the labor crisis with software and technological solutions; Senior Reporter Chloe Aiello gets a first-person look at how Brooklyn Dumpling house is updating an old-school idea to revolutionize how they do business.
What Is Sheryl Sandberg's Legacy?
Sheryl Sandberg is stepping down as Chief Operating Officer of Facebook's parent company Meta. After 14 years at a company she helped transform from a little-known social media website into one of the most powerful tech giants in the world, Sandberg announced she's leaving to spend more time with her family and focus on her philanthropic work. Evan Nierman, CEO of Red Banyan Crisis PR and author of Crisis Averted, joined Cheddar to discuss Sandberg's legacy at Facebook, her impact on women in the workplace, and what we can expect to see from her in the future.
Load More