Earth Day comes around once a year, but investors can put their money to work to combat climate change year-round. 

As more individuals come to terms with the existential threat of climate change, sustainable investing is no longer niche. It's gone mainstream, and it's a growing force in the capital markets. 

An often cited 2019 survey from Morgan Stanley found that 85 percent of investors with at least $100,000 in investable assets were interested in sustainable investing.

Some 48 percent of investors with $10,000 or more invested said they were "very or somewhat" interested in sustainable investment funds, according to a 2022 Gallup poll. But only 25 percent said they'd heard "a lot or fair amount" about it, and only 10 percent said they were currently invested in sustainable funds. 

Not only is familiarity with sustainable investing low, concepts like ESG can be confusing. ESG refers to "environmental, social, and governance." It's a set of standards used to evaluate companies through a social lens, but a study from Stanford University found ESG ratings can be unreliable because there isn't a standardized criteria for evaluation, information gathering is expensive, and data can be incomplete or unreliable.

Peter Krull, a partner and director of sustainable investing at Prime Capital Investment Advisors company Earth Equity Advisors, echoed those concerns.

"An ESG portfolio that reduces its exposure to ExxonMobil is less bad. One that eliminates it entirely is better. But one that replaces it with First Solar is actually sustainable," Krull told Cheddar News.

Krull recommended sustainable investors eliminate fossil fuel companies or funds that contain them from their portfolios altogether, but other sectors aren't so cut and dried. Mining operations, for example, can mine fossil fuels, but they can also mine minerals for electric vehicle batteries. As for what goes into a green portfolio, Krull recommended alternative energy companies that focus on solar, wind, and geothermal power, as well as less obvious choices like insurance companies that consider climate risk and biotech that improves health outcomes.

"I like to call traditional index investing rearview mirror investing because it's really about investing in where we've been or where the economy has been. Whereas sustainable investing is where the economy is going," Krull said. 

Being a smart and sustainable investor can require a great deal of critical thinking and research, and Krull recommended tools like Fossil Free Funds and Invest Your Values to help sort through the noise.

Ultimately, investing is about generating a return. When it comes to sustainable investing, Krull also suggested that investors think long term.

"Because sustainable investing is about investing for the future, [investments are] not always going to be up, especially when value investing is in style," he said. "Over the long term, it should play out. But in short terms, just like we're dealing with right now over the last 12 to 18 months, that value has been in style, you probably will underperform a little bit."

Share:
More In Business
Former Twitter CEO Jack Dorsey and Andreessen Horowitz Co-Founder Marc Andreesseen Clash Over Web3
Venture capitalists and CEOs are clashing over the future of the internet. Web3 is the tech world's name for a decentralized, blockchain-based internet that runs on cryptocurrency. It was recently the topic of a tweet from Block CEO and former Twitter CEO Jack Dorsey who wrote that Web3 will not actually be owned by users, and instead be controlled by rich venture capitalists. Dorsey later shared that he was blocked on Twitter by Marc Andreesen, co-founder of VC firm Andreesen Horowitz, which has invested billions of dollars into Web3 and crypto projects. Correspondent for DealBook from the New York Times, Ephrat Livni, joins Cheddar News' Closing Bell to discuss what this could mean for the future of Web3.
Stocks Close Mostly Lower as S&P Falls From Record
Jim Worden, Chief Investment Officer at Wealth Consulting Group, joins Cheddar News' Closing Bell, where he says the period between Christmas and New Year's is difficult to predict due to a lack of institutional volume, with the Omicron variant adding even more uncertainty on Wall Street.
Gas Prices to Rise in 2022 amid Soaring Demand, Omicron Spread
Prices at the pump this year reached a seven-year high, and a new forecast from GasBuddy shared with CNN predicts that gas prices will only continue to rise in 2022 and that the national average could even reach $4.00 a gallon; however, analysts at GasBuddy say anything could happen when it comes to gas prices in the future, as the pandemic has made it difficult to make any predictions about the economy. Consumer Energy Alliance federal policy advisor Michael Zehr joins Cheddar News' Closing Bell to discuss.
Streaming Services Compete for South Korean Content
The record-breaking success of "Squid Game" on Netflix has many media companies competing to produce, stream, and invest in new content from South Korea. Netflix has spent half a billion dollars on developing Korean content this year, and other streaming services are taking note. Seth Schachner, managing director at StratAmericas and digital business executive, joins Cheddar News to discuss.
Airlines Caught 'Flat-Footed' as Omicron Continues to Drive Flight Cancellations
Airlines had to ground 2,500 flights in the U.S. on Tuesday, with bad weather and workers out with COVID-19 blamed as the main culprits. Scott Keyes, founder of ScottsCheapFlights.com and author of "Take More Vacations," joined Cheddar News Wrap to discuss how the surge from the omicron variant has been creating havoc in the air travel industry. Keyes noted that a lack of personnel from pilots to gate agents had been exacerbated by the coronavirus, an issue also disrupting labor markets throughout the economy. "Add to that the fact that travel has rebounded far quicker than many analysts and experts predicted, this is why I think you're seeing so many airlines caught a bit flat-footed in having to pare back the schedules they had set months ago," he said.
Barstool Sports CEO on COVID-Related Growth Despite Canceled Arizona Bowl
Barstool Sports CEO Erika Nardini joined Cheddar's Kristen Scholer to discuss plans for the future even as COVID-19 upended Barstool's sponsorship of the Arizona Bowl featuring the Boise State Broncos and the Central Michigan Chippewas due to the spreading omicron variant. "In our case as a company, coronavirus has been a big boom for us," she noted. "We've been able to create a lot of new programming, launch a lot of different personalities, and frankly take share from traditional media, and that's what we've done the entire pandemic." While she admitted to taking a hit on the canceled Bowl game, live events aren't completely off the table for Barstool in 2022. Nardini also talked about potential sports betting expansion following its partnership with Penn National Gaming.
Load More