Earth Day comes around once a year, but investors can put their money to work to combat climate change year-round. 

As more individuals come to terms with the existential threat of climate change, sustainable investing is no longer niche. It's gone mainstream, and it's a growing force in the capital markets. 

An often cited 2019 survey from Morgan Stanley found that 85 percent of investors with at least $100,000 in investable assets were interested in sustainable investing.

Some 48 percent of investors with $10,000 or more invested said they were "very or somewhat" interested in sustainable investment funds, according to a 2022 Gallup poll. But only 25 percent said they'd heard "a lot or fair amount" about it, and only 10 percent said they were currently invested in sustainable funds. 

Not only is familiarity with sustainable investing low, concepts like ESG can be confusing. ESG refers to "environmental, social, and governance." It's a set of standards used to evaluate companies through a social lens, but a study from Stanford University found ESG ratings can be unreliable because there isn't a standardized criteria for evaluation, information gathering is expensive, and data can be incomplete or unreliable.

Peter Krull, a partner and director of sustainable investing at Prime Capital Investment Advisors company Earth Equity Advisors, echoed those concerns.

"An ESG portfolio that reduces its exposure to ExxonMobil is less bad. One that eliminates it entirely is better. But one that replaces it with First Solar is actually sustainable," Krull told Cheddar News.

Krull recommended sustainable investors eliminate fossil fuel companies or funds that contain them from their portfolios altogether, but other sectors aren't so cut and dried. Mining operations, for example, can mine fossil fuels, but they can also mine minerals for electric vehicle batteries. As for what goes into a green portfolio, Krull recommended alternative energy companies that focus on solar, wind, and geothermal power, as well as less obvious choices like insurance companies that consider climate risk and biotech that improves health outcomes.

"I like to call traditional index investing rearview mirror investing because it's really about investing in where we've been or where the economy has been. Whereas sustainable investing is where the economy is going," Krull said. 

Being a smart and sustainable investor can require a great deal of critical thinking and research, and Krull recommended tools like Fossil Free Funds and Invest Your Values to help sort through the noise.

Ultimately, investing is about generating a return. When it comes to sustainable investing, Krull also suggested that investors think long term.

"Because sustainable investing is about investing for the future, [investments are] not always going to be up, especially when value investing is in style," he said. "Over the long term, it should play out. But in short terms, just like we're dealing with right now over the last 12 to 18 months, that value has been in style, you probably will underperform a little bit."

Share:
More In Business
Twitter Sees Progress Towards Its Three-Year Plan in 2022
Back in February 2021, Twitter announced its three-year plan to double development velocity, to reach 315 million monetizable users, and double its total annual revenue. Chief Customer Officer Sarah Personette, joined Cheddar to discuss where the social media giant stands now a year after the announcement. "The progress against all three of those pillars has been substantial, and we'll continue to drive that over the course of the next year and beyond," she said. Personette also discussed the leadership of Twitter's CEO Parag Agrawal who took over for founder Jack Dorsey late in 2021.
American Girl Unveils Chinese American 2022 Girl of the Year Doll
Meet Corrine Tan, American Girl’s 2022 Girl of the Year. Corrine is the first doll of Chinese descent from the company, debuting in response to a rise in hate crimes against the Asian American community. Jamie Cygielman, president and general manager of American Girl, spoke to Cheddar about the long development of the character. "As the pandemic began we started to see a lot of anti-Asian sentiment across the country," she said. "We sort of blended all of these stories together to create Corinne, an outline for Corinne, and then partnered with the wonderful author Wendy Shang to help tell that story to our fans." Cygielman also touched on linking up with AAPI Youth Rising, donating $25,000 for education efforts.
Importance of Mentorship and Guidance
Janet Phan, founder of Thriving Elements and author of 'Boldly You,' joins Cheddar News to discuss the importance of being a mentor and how her organization is helping the next generation of STEM leaders.
Record 4.5 Million Americans Quit Their Jobs In November
A record 4.5 million Americans quit their jobs in November as people continue to take advantage of red hot job market. The resignation rate is now the highest in the two decades the government has kept records, with many people voluntarily leaving their current jobs for other opportunities. Harley Lippman, CEO of Genesis 10, discusses how why so many people are quitting their jobs right now, and how the tech sector is being impacted.
U.S. Adds 199,000 Jobs In December, But Unemployment Rate Hits Pandemic Low
The December jobs report was a mixed bag, with the U.S. adding just 199,000 jobs, less than half of the 422,000 forecasted. But there were some bright spots - the unemployment rate fell to a pandemic-era low of 3.9% and wages increased better than expected to 4.7% year-over-year. Heather Boushey, member of President Biden's council of economic advisers, joined Cheddar to gives her reaction to the jobs report, as well as an update on the state of the Build Back Better bill.
Load More