By Marcia Dunn
Captain Kirk is rocketing into space next week — boldly going where no other sci-fi actors have gone.
Jeff Bezos’ space travel company, Blue Origin, announced Monday that “Star Trek” actor William Shatner will blast off from West Texas on Oct. 12.
“Yes, it’s true; I’m going to be a 'rocket man!'” the 90-year-old tweeted. He added: “It’s never too late to experience new things.”
Bezos, the founder of Amazon, is a huge fan of the sci-fi series and even had a cameo as a high-ranking alien in the 2016 film “Star Trek Beyond." His rocket company invited Shatner to fly as its guest.
Shatner will become the oldest person to go to space. He’ll join three others — two of them paying customers — aboard a Blue Origin capsule. He would have been the first actor in space if Russia weren't launching an actress and a film director to the International Space Station on Tuesday for almost two weeks of moviemaking.
Shatner's flight, by comparison, will last just 10 minutes and reach no higher than about 66 miles (106 kilometers). The capsule will parachute back to the desert floor, not far from where it took off.
With flights short or long, space tourism is picking up steam fast.
Virgin Galactic carried founder Richard Branson to the edge of space with five others in July, followed nine days later by Bezos' space hop. Elon Musk's SpaceX, meanwhile, launched its first private crew last month — a Pennsylvania entrepreneur who bought the three-day flight and took along two contest winners and a cancer survivor.
Virgin Galactic's ship launches from an airplane and requires two pilots. Blue Origin and SpaceX's capsules are fully automated, but the passengers must pass medical screenings and, among other things, be able to quickly climb several flights of steps at the launch tower to get to the capsule — or out of it in an emergency.
This will be Blue Origin’s second launch of a crew.
Bezos was on the debut flight on July 20. He took along his brother, an 18-year-old from the Netherlands and 82-year-old aviation pioneer Wally Funk — the youngest and oldest to fly in space. Shatner will break that upper threshold by eight years.
"I’ve heard about space for a long time now. I’m taking the opportunity to see it for myself. What a miracle,” Shatner said in a statement.
Shatner played the role of the USS Starship Enterprise's commander for three seasons, from 1966 to 1969. He also portrayed Captain Kirk in seven movies, directing one of them. He's currently the host and executive producer of a History Channel show, “The UnXplained.”
Also flying with Shatner: a former NASA engineer who founded a nanosatellite company and the co-founder of a software company specializing in clinical research. The two took part in the auction for a seat on the first flight. That seat cost $28 million; Blue Origin isn't divulging any other ticket prices.
A fourth seat on the flight is going to Blue Origin's vice president of mission and flight operations.
Last week, more than 20 current and former Blue Origin employees accused the Kent, Washington-based company of having a toxic work environment and not adhering to proper safety protocols. Blue Origin said it doesn’t tolerate harassment or discrimination and stood by its safety record.
Bezos' company is also challenging a NASA contract award to SpaceX for providing a lunar lander that will return astronauts to the moon in a few years. Blue Origin was unsuccessful in its bid for the job.
___
The Associated Press Health and Science Department receives support from the Howard Hughes Medical Institute’s Department of Science Education. The AP is solely responsible for all content.
___
This story has been corrected to show that Shatner will be the oldest to go to space by eight years, not six.
Updated on October 4, 2021, at 11:37 a.m. ET.
CBD is the latest hot trend in wellness ー and Alkaline Water Company is jumping aboard with a new CBD-infused water.
"We just see that as a market we can take right onto, and glom onto," Alkaline Water Company CEO Ricky Wright told Cheddar on Tuesday. "We already have a lifestyle health product in alkaline water ー we see that as a natural extension."
Cannabis is about to experience its biggest year yet, according to the CEO of Vertical Wellness ー but 2020 promises even more growth for the industry. "2019 is going to be the biggest year in history, until we get to 2020," Smoke Wallin, CEO of Vertical Wellness, told Cheddar Tuesday. "When you're on an exponential growth curve, every year is going to be giant. But this year is going to be bigger than any year before."
When Lululemon ($LULU) almost single-handedly pushed the athleisure trend into the mainstream, it seemed a passing fad, at best, that regular consumers would spend upwards of $90 or $100 on workout clothes. But years later, Lulu is going strong and new entrants in the space are betting there's even more runway left in pricey nylon leggings. Vuori is one of those brands making a big bet that athleisure is not so much a trend as it is the future of casual wear.
"Love You to Death," a movie about a real-life case of Munchausen syndrome by proxy and matricide, is just the latest example of Lifetime's recent ventures into "grittier" stories for women, Academy Award Winning actress Marcia Gay Harden told Cheddar on Tuesday. "We are moving away from a docile type of portrayal of women and we're going deeper, we're going darker, we're going grittier, we're going into what really it is to be a woman ー and not the presentation of, or the idea of ー and I think Lifetime is right there with that," Harden said.
Dry -- or sober -- January has become an annual tradition for many, and beverage companies are taking notice. Some distilleries are starting to offer non-alcoholic distilled offerings, and more restaurants are expanding their non-alcoholic selections. Ad Age editor Brian Braiker talked to Cheddar about the why people's tastes are starting to change.
Slowing economic growth may spell disaster for some businesses, but travel booking site Kayak tends to see more business when times are tough. "When we enter a recession, prices come down and so, as a result, services like Kayak get used more frequently as consumers try to find those deals," Kayak CEO Steve Hafner told Cheddar on Tuesday. The International Monetary Fund on Monday downgraded its forecast for global economic growth, sparking fears of a global slowdown. But Hafner said Kayak managed to grow through the last major recession, and he feels good about its prospects moving forward. "It was a bad one, but we grew right through it and I suspect this would be no different than that," he said.
Cloud9 has been dubbed the most valuable esports company in the world by Forbes Magazine ー a title that is thanks, at least in part, to the organization's powerhouse VP of marketing, Eunice Chen. Chen is an esports vet who has worked for industry stalwart Riot Games and even runs her own tournament production company, Heroeshype. In an interview with Cheddar Sports, she said, "there are always different ways we can break into new markets in esports and beyond."
"Roma," director Alfonso Cuarón's black-and-white opus detailing life growing up in 1970s Mexico, delivered the first chance at a Best Picture statute for the streaming giant as nominations were announced Tuesday morning. Even if it doesn't win, the nomination marks a significant milestone for a company that has upended just about every aspect of the content and distribution model in Hollywood.
"The Good Place," NBC's beloved comedy that continually asks its characters to examine their morality while navigating the afterlife, boasts big-name cast members like Kristen Bell and Ted Danson. But it's actor William Jackson Harper, who plays the indecisive and anxiety-ridden Chidi Anagonye, who has captured fans' hearts ー and the heart of Bell's character, Eleanor Shellstop.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
