STAPLES Center President Talks 20 Years of L.A. Sports
The iconic STAPLES Center in Los Angeles is celebrating its 20-year anniversary this week.
Founded in 1999, the arena has grown into a world-class facility — on par with New York’s Madison Square Garden and London’s O2 Arena — and is now home to four professional sports teams, including the NBA’s Lakers and Clippers.
Yet opening STAPLES two decades ago in the less-than-thriving downtown City of Angels was a risky bet.
“The success of STAPLES Center was never guaranteed,” said Lee Zeidman, the president of STAPLES Center and L.A. Live, an adjacent entertainment center. “Nobody went downtown. It rolled up its carpet and closed at 5 p.m.”
Today, STAPLES draws enormous crowds to its events, which range from basketball to hockey to the Grammy Awards. In total, the arena has held 5,000 events, welcomed 75 million fans, and sold over 20 million beers.
The arena is also gearing up for a major event in the sports world next week: the NBA’s October 22 opening night matchup between the teams that call it home: the Lakers and the Clippers.
“We will be the center of the NBA universe,” said Zeidman, who was the arena's first full-time employee 20 years ago. “It is one of the most anticipated opening night games in the history of the NBA."
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Katie Rainge-Briggs, Exhibition and Collections Manager, National Museum of African American Music, explores the deep influence of Black music and musicians on modern American Culture; Cheddar gets a look at Curiosity Stream's 'Beyond the Spotlight'.
Dr. Ashley Farmer, Historian, Associate Professor at University of Texas at Austin & Author of "Remaking Black Power: How Black Women Transformed an Era", joins Cheddar Reveals to shine a spotlight on some of the women overlooked by history that had a profound influence on the American Civil Rights and Black Power Movements.
Katie Rainge-Briggs, Exhibition and Collections Manager, National Museum of African American Music, joins Cheddar Reveals to explore the deep influence of Black music and musicians on modern American Culture.
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Yumeka Rushing, Chief Strategy Officer at the NAACP, talks about the private sector's commitment toward racial equity and how the NAACP is attracting younger Americans to the organization's latest initiatives.
