John Franklin, associate partner at OC&C Strategy Consultants, sheds some light on the smart speaker market and what to expect going forward. Franklin says according to a new survey done by OC&C, a surprising number of consumers already have smart speakers. But only 39% of those users trust the personalized selection of shopping choices provided by Amazon or Google. Franklin notes Google and Amazon are becoming more and more clever with marketing and the use of A.I. He believes this is one area where Apple will be playing catch up for a while.

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What's Next for Auto Industry After White House Semiconductor Shortage Meeting
The global semiconductor shortage is actively hurting numerous industries, with the auto industry itself on pace to lose $210 billion by the end of the year. Brad Wimmer, EVP at Auto Lenders, joined Cheddar to discuss a White House meeting surrounding chip shortages and how industries can find a way to move forward. He noted that the end of the shortage is unlikely if the U.S. continues to depend on outside manufacturers. "We need consistent momentum and clarity, and we do not have that right now," Wimmer said. "So, I think this is going to continue into 2023."
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