John Franklin, associate partner at OC&C Strategy Consultants, sheds some light on the smart speaker market and what to expect going forward. Franklin says according to a new survey done by OC&C, a surprising number of consumers already have smart speakers. But only 39% of those users trust the personalized selection of shopping choices provided by Amazon or Google. Franklin notes Google and Amazon are becoming more and more clever with marketing and the use of A.I. He believes this is one area where Apple will be playing catch up for a while.

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Space exploration is also getting a boost amid all the excitement surrounding space tourism. Satellite launch service provider Rocket Lab secured a partnership with NASA this month to develop a solar sail launch for deep space or interplanetary exploration purposes. Founder and CEO Peter Beck joined Cheddar to discuss the details of the technology and the timeline for launch.
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