John Franklin, associate partner at OC&C Strategy Consultants, sheds some light on the smart speaker market and what to expect going forward. Franklin says according to a new survey done by OC&C, a surprising number of consumers already have smart speakers. But only 39% of those users trust the personalized selection of shopping choices provided by Amazon or Google. Franklin notes Google and Amazon are becoming more and more clever with marketing and the use of A.I. He believes this is one area where Apple will be playing catch up for a while.

Share:
More In Technology
Tesla Updates Cybertruck With 4 Motors, Crab Mode in Line With Competitors
Elon Musk confirmed via Twitter that Tesla's eventual first Cybertruck will be updated to include 4 motors, 4 wheel steering, and a crab mode — like some of its competitors. Andrew Hawkins, a transportation reporter for The Verge, joined Cheddar to talk about how the new Cybertruck positions Tesla in the EV space as more automakers make up ground on the industry leader. "I think that this is actually Tesla saying, hey, if this is what the market wants, then we better put our best foot forward and respond as best as we can," he said, noting companies like Rivian and Hummer have already touted these features.
Tracking the Rapid Spread of the Omicron COVID-19 Variant
Six states have confirmed cases of the new Omicron coronavirus variant, and this number is expected to grow. Cheddar's Hena Doba speaks with Dr. William Schaffner, Professor of Preventive Medicine at Vanderbilt University Medical Center, on the latest developments.
Load More