John Franklin, associate partner at OC&C Strategy Consultants, sheds some light on the smart speaker market and what to expect going forward. Franklin says according to a new survey done by OC&C, a surprising number of consumers already have smart speakers. But only 39% of those users trust the personalized selection of shopping choices provided by Amazon or Google. Franklin notes Google and Amazon are becoming more and more clever with marketing and the use of A.I. He believes this is one area where Apple will be playing catch up for a while.

Share:
More In Technology
Bumble Survey Predicts the 2022 Trends in Dating
If you're looking for a date, 2022 might be your year. Online dating platform Bumble is buzzing with dating predictions from its latest survey. Shan Boodram, sex and relationships expert at Bumble, joined Cheddar to discuss some of the findings and what people can expect from the future dating landscape. Some of the results showed that public displays of affection are back on the rise as more people get vaccinated and that more users are opting for alcohol-free first dates. She also explained the trend of "explori-dating," a way that users are attempting to get out of their comfort zone. "People are willing to date outside of their city to get to that," she said.
Future of the Genomics Industry; Innovation in Breast Milk
On this episode of Cheddar Innovates: Nucleus CEO breaks down what the future of the genomics industry looks like; Biomilq Co-Founders explains how they are is recreating the process of milk production outside the body to combine both nutrition and practicality for new moms; A look at Curiosity Stream's 'Top Science Stories 2021.'
Load More