*By Hope King*
Roku is out with new hardware to help grow its...software business.
The streaming TV company launched two new wireless speakers Monday designed to work with pretty much only Roku TVs.
Roku says the speakers will only work with TVs made by its manufacturing partners ー such as TCL, Sharp, and Hisense ー and not with TVs plugged into a Roku box. But in reality, the company's VP of Product Management Mark Ely said they could be used with Bluetooth connected devices, such as a phone or tablet.
“They also include a Bluetooth radio…so you can stream and playback through the speaker,” he told me.
Pre-orders for the new Roku TV speakers began Monday with a promotional price of $150. The price will increase starting next week to $180. Shipping will begin in October when prices go up to $200. The wireless speakers also come with a TV remote and a touch remote, both with voice control only for Roku TV.
The announcement comes a few months after Roku saw its platform business surpass its device business, in term of percent of revenue, for the first time during the first quarter of this year.
The distinction of the speakers' compatibility may seem like a fine point, but for a company competing with evermore wireless speaker brands such as Sonos, and smart speakers from Amazon, Google, and Apple, it’s one that should be made. After all, how many connected speakers do people need in their homes, especially if they can’t all work together? To that end, Roku’s software inside the speakers could enable wider usage in the future.
“We’re always upgrading those systems,” said Ely. “Even the very first Roku TVs we shipped back in 2014 have the latest software.”
To be clear, Roku is not trying to compete directly with the growing smart speaker market here. The company instead is trying to make it easier for existing Roku customers to listen to music, shows, and movies through something other than their TV speakers.
“Our goal is to make Roku TVs the best TVs,” Ely said. “Sound is a critical part of that.” He went on to say that “great sound \[means\] a more immersive experience, and that drives our business overall.”
As of the end of the [first quarter,](https://ir.roku.com/static-files/8b04826b-95a6-49c4-82a6-c3e6ffa30f25) Roku saw platform revenue of $75.1 million ー about 55 percent of its total revenue and more than double what it was the year before.
Ely said he expects the new speakers to add to that growth because the company is focused on “delivering a great streaming experience \[through\] really innovative hardware products.”
“The better streaming experiences we can deliver, the more that drives platform engagement, and that drives the growth of our business,” said Ely.
Shares of Roku closed down about 1 percent Monday. The stock is up about 82 percent since it began trading on the NASDAQ last September.
For the full segment, [click here.] (https://cheddar.com/videos/roku-introduces-wireless-speakers-to-hardware-line-up)
Bitcoin took a nosedive over the weekend, falling to its lowest price level in nearly two months. According to data from Coindesk, the crypto dropped more than 20% to $42,000 on Saturday before rebounding some. Prices of Ether, Dogecoin and Shiba Inu dropped as well, with Ether tumbling by more than 15%at one point. Lance Ippolito, head trader at the Future of Wealth, joined Cheddar to discuss why crypto plummeted and what to expect next.
Less than six months after making its public debut on the NYSE, Chinese ride-hailing giant Didi says it will delist in the U.S. and pivot to Hong Kong instead. Chinese regulators are citing cybersecurity and data concerns. Shehzad Qazi, Managing Director, China Beige Book International joined Cheddar's Opening Bell to discuss.
As offices shifted to remote schedules, and people were forced into a new way of work, many began to re-think their career path and their purpose in the workforce, leading to what many are calling 'The Great Resignation.' During the last year, Americans quit their jobs in unprecedented numbers, seeking more flexibility, better benefits, a higher salary, and ultimately greater independence. Danielle Neal, CEO of Digital with Danielle, is just one of the millions who quit their job during the pandemic, and she joined Cheddar's Opening Bell to tell her story.
As Americans quit their jobs in record numbers this year, companies have been scrambling to try and fill those gaps. Gad Levanon, head of the labor market institute at The Conference Board, says companies need to focus more on salary if they want to better retain their employees. Levanon joined Cheddar to discuss the labor shortage, the "Great Resignation," and what companies can learn from it going into 2022.
The U.S. has seen several retailers across the country forced to close their brick-and-mortar stores amid the rise of e-commerce over the past few years. However, we are in the midst of a brick-and-mortar boom, with retailers expected to open more stores this year than they close, for the first time since 2017, according to an analysis of more than 900 chains by IHL Group, a research and advisory company. At the same time, the e-commerce businesses of retailers have become more dependent on physical stores to fulfill orders, especially during the holiday shopping season. Lionesque Group CEO Melissa Gonzalez joins Cheddar News' Closing Bell to discuss.
Alyse Killeen, Founder & Managing Partner at Stillmark VC, joins Cheddar News' Closing Bell to discuss what the jury had to evaluate in the Craig Wright trial and if uncovering the identity of Bitcoin inventor Satoshi Nakamoto will actually impact crypto investors.
Heila Technologies, a startup that develops hardware and software to integrate renewables and batteries on a microgrid, is helping to power the first clean energy microgrid for Auto Mercado, a top supermarket chain in Costa Rica. The plant will reduce 20 tons of CO2 emissions per year. Heila Technologies CEO Francisco Morocz joins Cheddar Climate to discuss.
GitLab CFO Brian Robins joined Cheddar's "Closing Bell" to discuss the single platform software development app's first earnings report since going public in October. The company frames itself as a one-stop-shop for businesses to transition into software development to manage in-network chat, video conferencing, and meeting scheduling among other applications. GitLab saw Q3 revenue jump 58 percent and was able to add a number of new customers since its IPO.
Bitcoin had a tough last few days. In just a 24-hour period spanning early Friday morning to early Saturday morning, bitcoin's price went from about $57,000 to $47,000. Patrick McCconlogue, CEO of Overline, joins Cheddar News discuss bitcoin's plunge.
