*By Britt Terrell*
For electric vehicles to truly take off with consumers, car dealerships will have to get on board, and manufacturers will have to find ways to competitively price their cars for American drivers.
A new [study](https://electrek.co/2018/05/21/electric-car-adoption-deceptive-car-dealerships-new-study/) about European car-buying in the journal Nature Energy found that car dealers may be hurting the sales and adoption of electric vehicles because salespeople are "dismissive and deceptive."
Brian Deagon, a senior reporter at Investor's Business Daily, said the same is likely true in the United States.
"We're on a slow growth track," Deagon said Wednesday in an interview with Cheddar. "Even though we've heard so much about hybrid vehicles and electric cars, they still represent something like 1 percent of the total cars on the road in the U.S."
Electric cars generally cost more than gas cars. Business Insider [estimates](http://www.businessinsider.com/electric-cars-roadblocks-tax-credit-2018-4?r=UK&IR=T) that the average price ー before subsidies and incentives ー for electric vehicles is around $42,000 compared to $34,000 for the average new car.
Federal and state governments are also beginning to back away from subsidies once granted to companies like Tesla to reduce the price of electric vehicles.
"Here in the state of California, for example, millions and millions have been applied to those subsidies and many consumers have been enticed by these subsidies, saving $7,000 or more," said Deagon. "That's a lot of money."
Car manufacturers will have to find news ways to make electric cars less expensive in the future.
"There is going to be a tremendous amount of familiarization that needs to take place, and it will," said Deagon. "But again, over time, I think people will go into a car lot and go 'Do I get an electric car or a gas car?' and it's going to come down to which one represents the better value for the consumer."
Automakers including Tesla, Ford, GM and BMW are investing billions in electric vehicles, Deagon said. "They'll certainly have the finances to persuade the car dealers at some point to open their doors and promote their cars."
For full interview, [click here](https://cheddar.com/videos/electric-vehicles-dealership-dilemma).
Cheddar's Big Game Special gives you all the info you need heading into Sunday's event. Pro Football Hall of Famer Terrell Davis, Big Game MVP Hines Ward, and Big Game Champion Emmanuel Sanders dissect the action set to take place on the field, Olivia Harlan Dekker delivers her winning wagers, Tom Morton breaks down what we should expect from advertisers, Azia Celestino showcases the atmosphere from Los Angeles, and Baker Machado discusses what viewers should expect to see unfold during the halftime show.
As the Cincinnati Bengals and Los Angeles Rams prep to face each other in the Big Game at SoFi Stadium in LA, 55 percent of a record number of bettors are projected to drop money on the Rams. Casey Clark, the senior vice president of strategic communications for the American Gaming Association, joined Cheddar News to share some data and predictions based on the greater interest in gambling on Super Bowl LVI. "You know that means that people are migrating away from the predatory illegal market and corner bookie and moving their action into the legal marketplace," he said. "So really encouraging for consumer protections and for those of us who might want to have a little action on the game."
Facebook parent Meta and Grammy Award-winning singer Ciara have joined forces to help black female-owned small businesses. Selected businesses will receive marketing mentorship from Meta along with $100,000 to put into their brand. One such business, The Self Care Suite, is a platform that supports mental health, and founder Tara Pringle Jefferson, along with Irene Walker, Meta Elevate founder and program manager, joined Cheddar News to discuss the program. "Having this opportunity with Meta, with Ciara, really will allow us to focus on our virtual programming, to focus on our e-commerce shop, and, as we kind of adjust, to the new normal in 2022," said Pringle Jefferson.
Tesla has been under mounting regulatory scrutiny by the NHTSA, and has issued numerous recalls, including four within the past two weeks. While the company has issued recalls over the years, the number seems to be increasing in recent months as the company issues fixes for seat belt chimes, pedestrian alerts, its self-driving software, and more. What's behind this uptick in recalls — and how might this impact brand loyalty? Al Root, Senior Writer at Barron's, joins Closing Bell to discuss.
Under Armour released a successful Q4 earnings report amid supply chain issues. The apparel company said it invested in analytics to decipher what drives consumers to its brand. However, the company warned of potential supply problems going forward due to COVID.
Hyperice is a technology company that specializes in physical recovery for athletes, and it's now partnering with the NFL. Christian McCaffrey, Carolina Panthers running back and Hyperice athlete-investor, and Jim Huether, Hyperice CEO, joined Cheddar News to discuss the partnership. "It's definitely for both for performance and for recovery, as somebody who plays a brutal sport and have to go through some of the unfortunate realities of injury," McCaffery said of the products. "You're always fighting for that 0.1 percent difference between winning and losing and and the little things and every second matters."
Aurora Cannabis showed a beat on sales for its quarterly earnings report, a positive sign despite a loss of $59 million. CEO Miguel Martin, joined Cheddar Movers to discuss its latest earnings and prospects for future growth. "If you look at our core businesses, they've all had a great quarter, so steady as we go. Our transformation plan is absolutely on track and we feel really good about where the company's going," he said. "Our balance sheet has never been stronger." Martin also discussed entering the U.S. market and the prospects for the medical marijuana market.
Elon Musk announced that he expects Starship to reach orbit in 2022. The SpaceX CEO delivered updates about the largest space vehicle to be constructed from its Texas facility. Jim Cantrell, CEO and co-founder at Phantom Space, joined Cheddar News to talk about the future of Starship. "I've always done wrong by betting against Elon," he said. "The one thing that I find very curious is it launches 100 metric tons into space, and last year, in the entire year, we launched 750. So, you know, with about seven launches, he could launch every satellite on Earth."
