Rachel Zoe, the fashion designer, writer and tastemaker earned her multi-hyphenate status thanks in large part to her popular reality TV series "The Rachel Zoe Project", which ran for five seasons on Bravo.
Now however, Zoe said television isn't all that necessary to build a personal brand and authentically convey to consumers what works and what doesn't because social media is more resonant.
"TV very often is very produced and very scripted," Zoe told Cheddar's Hope King. "This is not scripted. This is just what's really happening, and I think it's important to people for me to really show people real life."
Her Instagram series, "Real Life With Rachel Zoe," recently won a Glossy Award for best use of Instagram.
In an interview with Cheddar sponsored by Netsuite, Zoe attempted to explain how she manages her businesses given all that she does.
"It's just constantly staying on top of what's happening," she said. "Staying on top of what's new, and staying in the conversation all the time."
Zoe's free daily email, "The Zoe Report," reaches more than 14 million readers a month, and her clothing line is available in over 200 stores.
For full interview, [click here](https://cheddar.com/videos/real-talk-with-rachel-zoe).
When it comes to finding a job, the interview may cause the most anxiety for applicants. Cheddar News' docuseries, Ready 4 Work, speaks with job seekers who learn what to do when that all-important interview is remote.
Major averages rose in Wednesday's opening session but the Nasdaq fell after Alphabet reported cloud revenue below Wall Street estimates, despite topping profit views.
An off-duty commercial pilot riding in an extra cockpit seat on a Horizon Air flight said “I’m not OK” just before trying to cut the engines midflight and later told police he had recently taken psychedelic mushrooms as his mental health worsened, according to a federal complaint made public Tuesday.
California regulators have revoked the license of a robotaxi service owned by General Motors after determining its driverless cars that recently began transporting passengers throughout San Francisco are a dangerous menace.
