*By Bridgette Webb*
Public Radio Exchange (PRX) and Public Radio International (PRI) are joining forces in a bid to capitalize on the booming popularity of podcasts.
The radio producers are two of the four national distributors of programming for public radio stations in the United States, and the first among their peers to merge.
PRX's chief executive, Kerri Hoffman, said there's a real synergy between the two companies.
"Think of PRX and PRI as siblings born a generation apart," Hoffman said Friday in an interview on Cheddar. "There are some things, at our core, at both organizations that we can strengthen. And the things that are differentiators are really where the opportunity is."
The merger may have arrived just in time, with listeners slowly tuning out traditional broadcasts in favor of on-demand and streaming options.
The number of people listening to podcasts has more than doubled over the past five years and is expected to hit roughly 73 million listeners this year, according to [Edison Research](http://www.edisonresearch.com/podcast-consumer-2018/).
That growth has been buoyed by podcasts' ability to showcase diverse and compelling content ー with voices that were traditionally neglected by mainstream radio.
Hoffman said it's a trend she hopes will continue.
"The barriers to entry is so much lower, but that is just part of they story," she said. "The thing that we learned over many years is that we need a whole suite of services that help people get successful."
According to PRX, the combined organization will reach more than 28.5 million listeners a month through 885 stations’ broadcast signals and websites. The companies are projecting $38 million in revenue in the first year after the merger.
Hoffman sees some roadblocks ahead, specifically, the proposal by [Republican lawmakers](http://www.latimes.com/entertainment/tv/la-et-st-pbs-cpb-npr-trump-budget-cuts-20170316-story.html ) to reduce funding for the Corporation for Public Broadcasting. Still, she thinks public media is here to say ー largely because of listener and viewer support.
" It's always a threat, but we really believe the American public has demonstrated over and over again that there is a strong and important place for non-commercial media in a Democratic society."
For more on this story, [click here](https://cheddar.com/videos/public-radio-platforms-merge-to-create-podcast-powerhouse).
This year marked the first voyage for Cheddar's weekly series Cheddar Rides, covering the changes happening in transportation and the future of getting from here to there. To celebrate the last episode of its inaugural year, Rides is looking at the road ahead.
What started with a joke on Twitter two years ago finally became a reality on Tuesday, as The Boring Company unveiled its first tunnel to the public under the SpaceX headquarters in Hawthorne, Calif. The big reveal of the 1.14-mile-long tunnel reflected both Musk's eccentric nature and the glitz and glam of Los Angeles, living up to the billionaire's promise that the event would be "more than a tunnel opening." Cheddar's Alyssa Julya Smith got a test ride in the first section of tunnel underneath L.A.
Facebook is doing damage control again after a New York Times report claims the company gave big tech companies such as Amazon and Microsoft more access to user data than previously disclosed. Plus, all eyes are on the Federal Reserve today, as the central bank is poised to raise interest rates for the fourth time this year. And Big Sean tells Cheddar what motivates him to give back to his community.
Actor Alfonso Ribeiro's case against Epic Games for its use of "the Carlton" dance in "Fortnite" might come down to a jury's sympathy, rather than copyright technicalities, intellectual property lawyer Gaston Kroub told Cheddar on Tuesday. "Could a sympathetic jury decide that these \[artists\] deserve something from 'Fortnite'? That's something that remains to be seen," said Kroub, a partner at Kroub, Silbersher & Kolmykov.
If you’re looking to make a move in 2019, you could do worse than some of the cities below. Each one is using technology ー IoT, machine learning, data analysis, autonomy, A.I. ー to remake the way its citizens interact with their surroundings. But a smart city is more than just innovative technology, as Mike Barlow and Cornelia Levy-Bencheton, authors of "Smart Cities, Smart Future," told Cheddar. It's about improving lives in concrete, everyday ways.
Riot's COO is suspended, Fortnite vaults the Infinity Blade, and Overwatch League announces its plans for Season 2. Featuring beastcoast CEO Grant Zinn, University of Califonia and Irvine Director of Esports Mark Deppe. Plus - EndGameTV COO Aiden McCaig previews Smash Ultimate's first major, Don't Park on the Grass 2018.
More and more retailers are adopting mobile payment technology, but is all that innovation a good thing? A New York City Council member is proposing a ban on cashless establishments, saying it unfairly targets minority populations. Jason Oxman from the Electronic Transaction Association joined Cheddar to discuss.
China is considering banning battle royale games, the legendary Virtus.Pro roster disbands, and the Winter Royale is ruined by the Infinity Blade.Featuring interviews with Ghost Gaming's Kayuun, DC Overwatch Assistant GM Kate Mitchell, StackUp Director of Veteran Services Dave Crouse, and a Capcom Cup preview with Amanda Stevens.
In a conversation with Cheddar, Pulitzer-winning journalist Charles Duhigg discussed his months of reporting on Tesla and Elon Musk as the Model 3 production ramped up.
As Cheddar reflects on 2018, we are profiling the most innovative, flamboyant, and often-controversial entrepreneurs and corporate leaders who delivered the year's most memorable moments in business. Of the CEO Class of 2018, who was crowned Biggest Flirt? Class Clown?
