*By Bridgette Webb*
Public Radio Exchange (PRX) and Public Radio International (PRI) are joining forces in a bid to capitalize on the booming popularity of podcasts.
The radio producers are two of the four national distributors of programming for public radio stations in the United States, and the first among their peers to merge.
PRX's chief executive, Kerri Hoffman, said there's a real synergy between the two companies.
"Think of PRX and PRI as siblings born a generation apart," Hoffman said Friday in an interview on Cheddar. "There are some things, at our core, at both organizations that we can strengthen. And the things that are differentiators are really where the opportunity is."
The merger may have arrived just in time, with listeners slowly tuning out traditional broadcasts in favor of on-demand and streaming options.
The number of people listening to podcasts has more than doubled over the past five years and is expected to hit roughly 73 million listeners this year, according to [Edison Research](http://www.edisonresearch.com/podcast-consumer-2018/).
That growth has been buoyed by podcasts' ability to showcase diverse and compelling content ー with voices that were traditionally neglected by mainstream radio.
Hoffman said it's a trend she hopes will continue.
"The barriers to entry is so much lower, but that is just part of they story," she said. "The thing that we learned over many years is that we need a whole suite of services that help people get successful."
According to PRX, the combined organization will reach more than 28.5 million listeners a month through 885 stations’ broadcast signals and websites. The companies are projecting $38 million in revenue in the first year after the merger.
Hoffman sees some roadblocks ahead, specifically, the proposal by [Republican lawmakers](http://www.latimes.com/entertainment/tv/la-et-st-pbs-cpb-npr-trump-budget-cuts-20170316-story.html ) to reduce funding for the Corporation for Public Broadcasting. Still, she thinks public media is here to say ー largely because of listener and viewer support.
" It's always a threat, but we really believe the American public has demonstrated over and over again that there is a strong and important place for non-commercial media in a Democratic society."
For more on this story, [click here](https://cheddar.com/videos/public-radio-platforms-merge-to-create-podcast-powerhouse).
The world's biggest tech event, CES, is upon us. In past years, the Las Vegas-based trade show has presented such memorable innovations as the first-ever home VCR and the (short-lived) Nintendo PlayStation ー but this year will be all about 5G. "Just like the transition from 3G to 4G, this transition from 4G to 5G is inevitable ー it is happening," George Slefo, Ad Age technology reporter told Cheddar Monday.
The head of security for Huawei, the embattled Chinese tech giant that has been accused of working as a front for Chinese intelligence services, told Cheddar's Hope King on Monday that "no government has ever asked us to spy" and that those accusations were part of a "drumbeat of anti-Huawei criticism."
It's become par for the course for Epic Games to release game-changing items in Fortnite just before tournaments. Ghost Gaming's Kayuun shares his worries for what that means for competitive Fortnite.
People with "get a job" on their list of New Year's resolutions should look to the tech industry, according to a trends report from PayScale. "Tech is the winner when it comes to where you really want to go for good career opportunities, high job satisfaction, and good wage growth," Katie Bardaro, PayScale's Chief Economist and VP of Data Analytics, told Cheddar Friday.
New York is getting into a crypto state of mind with plans to create the nation's first Crypto Task Force. "New York State is the financial capital of the world, and we must have the proper regulations and proper balance to be able to figure out how to regulate in this space," N.Y. Assemblyman Clyde Vanel told Cheddar.
Roku's new content partnership with Showtime, Starz, and other premium channels is "just the beginning" of a greater expansion into paid content, the company's VP of programming and engagement told Cheddar Thursday.
PepsiCo is spearheading an autonomous food delivery service on the campus of the University of the Pacific in Stockton, Calif., where students can now order snacks via an app that are then delivered to them via a small robotic vehicle. The "snackbot" is a "first-of-its-kind" experiment in self-driving and robotics technology, Scott Finlow, vice president of innovation and insights at PepsiCo, told Cheddar.
Tim Cook is an excellent steward of Apple, but he's no Steve Jobs ー and what Apple really needs right now, is innovation, said Andy Cunningham, who worked with Jobs to launch the Macintosh.
Major indices followed Apple lower after the iPhone maker's unexpected announcement it would cut revenue guidance sparked fears that the days of Apple's hyper growth are over. The Dow closed down 2.8 percent or 660 points on Thursday, while the S&P finished trading down about 2.5 percent and the Nasdaq closed lower by more than 3 percent.
Netflix may benefit in the short-term from its decision to pull an episode of a comedy show that criticized Saudi Arabia's royal family, but in the long-term, the move could hurt the public's trust in the brand, Jack Crowe of the National Review told Cheddar Wednesday.
