*By Bridgette Webb*
Public Radio Exchange (PRX) and Public Radio International (PRI) are joining forces in a bid to capitalize on the booming popularity of podcasts.
The radio producers are two of the four national distributors of programming for public radio stations in the United States, and the first among their peers to merge.
PRX's chief executive, Kerri Hoffman, said there's a real synergy between the two companies.
"Think of PRX and PRI as siblings born a generation apart," Hoffman said Friday in an interview on Cheddar. "There are some things, at our core, at both organizations that we can strengthen. And the things that are differentiators are really where the opportunity is."
The merger may have arrived just in time, with listeners slowly tuning out traditional broadcasts in favor of on-demand and streaming options.
The number of people listening to podcasts has more than doubled over the past five years and is expected to hit roughly 73 million listeners this year, according to [Edison Research](http://www.edisonresearch.com/podcast-consumer-2018/).
That growth has been buoyed by podcasts' ability to showcase diverse and compelling content ー with voices that were traditionally neglected by mainstream radio.
Hoffman said it's a trend she hopes will continue.
"The barriers to entry is so much lower, but that is just part of they story," she said. "The thing that we learned over many years is that we need a whole suite of services that help people get successful."
According to PRX, the combined organization will reach more than 28.5 million listeners a month through 885 stations’ broadcast signals and websites. The companies are projecting $38 million in revenue in the first year after the merger.
Hoffman sees some roadblocks ahead, specifically, the proposal by [Republican lawmakers](http://www.latimes.com/entertainment/tv/la-et-st-pbs-cpb-npr-trump-budget-cuts-20170316-story.html ) to reduce funding for the Corporation for Public Broadcasting. Still, she thinks public media is here to say ー largely because of listener and viewer support.
" It's always a threat, but we really believe the American public has demonstrated over and over again that there is a strong and important place for non-commercial media in a Democratic society."
For more on this story, [click here](https://cheddar.com/videos/public-radio-platforms-merge-to-create-podcast-powerhouse).
Purchasing a major media company like Sony Pictures or Viacom might be the solution to Apple's iPhone problem, according to Wedbush Securities analyst Daniel Ives. "It's a services-led story but you need the content, which is why in our opinion, the stock has struck midnight for Apple to make an acquisition," Ives added.
Samsora shared his thoughts on his recent tournament placing, his new team, and his main character for life, Peach.
Bungie, the famed developer of Halo and Destiny, has parted ways with parent company Activision-Blizzard. The industry-shaking fracture follows several leadership changes at Activision over the last several months, causing investors and gamers alike to wonder how the split will affect the gaming industry.
Meditation app Headspace is zen about its future. Coming off a profitable year in 2018, with more than $100 million in revenue, CEO and co-founder Rich Pierson told Cheddar on Monday that the company is looking to continue its domination of the digital meditation space by pushing into healthcare and international markets.
The Call of Duty World League qualifiers are kicking off this week in Columbus, Ohio. Teams that placed 5th and below at CWL Las Vegas will battle it out for the remaining 12 spots in the 2019 CWL Pro League. G2 Esports pro Anthony "Methodz" Zinni joins Cheddar Sports to discuss the League and what it's like playing for his new team.
Weak economic data from China and the ongoing government shutdown appeared to drag down the major U.S. indexes on Monday morning. SpaceX is slashing its workforce by 10 percent in an effort to become "leaner." Plus, we sit down with Emmy-award winning actor and producer Yeardley Smith who is most famous for voicing the iconic cartoon character, Lisa Simpson.
Green Growth Brands has no plans to stop its takeover bid for Canadian marijuana producer Aphria. Just days after the marijuana-derived beauty and wellness company announced it will sell its products at select DSW shoe stores nationwide, Green Growth CEO Peter Horvath said the company is dead set on getting a foothold in the Canadian market ー because in cannabis, consolidation is the new rule.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Cheddar's Hope King looks back at her first trip to the Consumer Electronics Show in Las Vegas.
Self-driving innovators need to earn the trust of drivers ー and that starts with transparency, said Jack Weast, chief systems architect for Autonomous Driving Solutions at Intel. "We feel the industry has a responsibility to be more open and transparent about how the technology works, especially when it comes to decision- making, which is really at the heart of what it means to drive safely," Weast told Cheddar's Tamara Warren from the floor of the CES convention in Las Vegas.
