Public Radio CEO on Podcast Fervor and Latest Merger
*By Bridgette Webb*
Public Radio Exchange (PRX) and Public Radio International (PRI) are joining forces in a bid to capitalize on the booming popularity of podcasts.
The radio producers are two of the four national distributors of programming for public radio stations in the United States, and the first among their peers to merge.
PRX's chief executive, Kerri Hoffman, said there's a real synergy between the two companies.
"Think of PRX and PRI as siblings born a generation apart," Hoffman said Friday in an interview on Cheddar. "There are some things, at our core, at both organizations that we can strengthen. And the things that are differentiators are really where the opportunity is."
The merger may have arrived just in time, with listeners slowly tuning out traditional broadcasts in favor of on-demand and streaming options.
The number of people listening to podcasts has more than doubled over the past five years and is expected to hit roughly 73 million listeners this year, according to [Edison Research](http://www.edisonresearch.com/podcast-consumer-2018/).
That growth has been buoyed by podcasts' ability to showcase diverse and compelling content ー with voices that were traditionally neglected by mainstream radio.
Hoffman said it's a trend she hopes will continue.
"The barriers to entry is so much lower, but that is just part of they story," she said. "The thing that we learned over many years is that we need a whole suite of services that help people get successful."
According to PRX, the combined organization will reach more than 28.5 million listeners a month through 885 stations’ broadcast signals and websites. The companies are projecting $38 million in revenue in the first year after the merger.
Hoffman sees some roadblocks ahead, specifically, the proposal by [Republican lawmakers](http://www.latimes.com/entertainment/tv/la-et-st-pbs-cpb-npr-trump-budget-cuts-20170316-story.html ) to reduce funding for the Corporation for Public Broadcasting. Still, she thinks public media is here to say ー largely because of listener and viewer support.
" It's always a threat, but we really believe the American public has demonstrated over and over again that there is a strong and important place for non-commercial media in a Democratic society."
For more on this story, [click here](https://cheddar.com/videos/public-radio-platforms-merge-to-create-podcast-powerhouse).
Jill Wagner is joined by Baker to talk about kids and vaccines: we finally know how many young kids are getting vaccinated. Plus, Democrats are working on a Plan B for paid family leave. And the salad chain Sweetgreen goes public.
Chipmaker NVIDIA easily beat its third quarter fiscal 2022 earnings expectations, reporting earnings per share of $1.17 on revenue of $7.1 billion, thanks to success in its gaming and data center divisions. The company is also poised for potential success as tech giants like Facebook and Microsoft push forward with metaverse projects and technology. Daniel Newman, Founding Partner and Principal Analyst at Futurum Research, joins Cheddar News' Closing Bell to discuss NVIDIA's earnings results, chipmaker competition, and more.
Bitcoin is getting a makeover. It's the first upgrade in four years for the cryptocurrency. The Taproot update offers greater transaction privacy and efficiency and will unlock the potential for smart contracts. Jeff Roberts, executive editor of Decrypt, joins Cheddar News to breakdown what this upgrade means for investors.
The nation's largest alcohol e-commerce and delivery platform is getting even bigger. Drizly is now collaborating with 7-Eleven to deliver alcohol in under 60 minutes from 7-eleven's 1,200 stores. The companies plan to expand the collaboration in the coming months. Cathy Lewenberg, COO at Drizly, joins Cheddar News to talk about the new collaboration.
Netlify, a platform that builds, deploys and hosts websites and apps, raised $105 million dollars in a Series D round, now valuing the company at $2 billion. Along with the funding, Netlify is also announcing the acquisition of the company OneGraph. Netlify says OneGraph's technology will drive a new wave of innovation on its platform, by making it easier to compose apps with the best developer tools available. Netlify co-founder and CEO Matt Biilmann joined Cheddar News' Closing Bell to discuss.
Chip Paucek, CEO and co-founder of 2U, an educational tech company, joined Cheddar's "Closing Bell" to talk about the company's $800 million acquisition of online course provider edX featuring curriculum from Harvard and MIT. He noted that added services will provide 2U users with high quality, free options. "Us coming together with edX should allow us to really continue to drive affordability for people to unlock their own potential in a variety of different kinds of programs," he said.
