*By Christian Smith*
Poshmark is changing the way users search for fashion on its app, unveiling a new "Posh Markets" layout this week. The new system, Founder and CEO Manish Chandra explained on Cheddar Tuesday, creates unique sub-communities for shoppers. The goal, he said, is to optimize the social marketplace's search tools. The vast world of online retail, he added, can be impersonal, something he hopes to change.
"\[Our millions of sellers\] make it somewhat hard to honor and respect each community and each shopping experience," he said.
Since its founding in 2011, Poshmark has grown to feature over four million sellers, or as the company calls them, "shopper stylists." Chandra told Cheddar that at any given moment, there are over 75 million items for sale on the app. Moreover, Poshmark's top seller recently passed a million dollars on in-app sales.
Posh Markets will feature six categories ー women's, men's, kids', boutiques, plus-size, and luxury ー but Chandra believes that number will grow.
"In terms of the total market opportunities ahead of usーit's totally massive," Manish said.
For more on this, [click here](https://cheddar.com/videos/poshmark-launches-new-way-to-shop-on-platform).
Jack Daniels was at the U.S. Supreme Court today. The whiskey-makers argued that a dog toy company violated federal trademark law with a product that parodies the distiller's iconic bottle. The toy is the Bad Spaniels Silly Squeaker toy by VIP products. The first amendment case pits the rights of a famous trademark holder against parody products. Jack Daniel says the toy damages its reputation, especially the references to dog poop.
Alcohol brand White Claw is moving into spirits amid an industrywide shift away from hard seltzers. The spiked seltzer brand announced a new line of regular and flavored White Claw premium vodkas. The bottles are available in select markets across North America and come in an unflavored option as well as pineapple mango and black cherry white Claw has dominated the Heart Seltzer market for years. Now bringing the category into the mainstream as more consumers sought those low calorie alcohol drinks.
Stocks are holding relatively steady Wednesday as Wall Street bides its time until the Federal Reserve’s announcement in the afternoon about whether it will tighten the screws further on the economy.
Meme stocks are rising before the opening bell Wednesday after GameStop, one of the most heavily traded off-brand stocks during the pandemic, posted a surprise profit for the fourth quarter.
The rising cost of groceries is pushing more consumers to use Buy Now Pay Later (BNPL) services for necessities such as groceries, according to new data from Adobe Analytics.
