While savory snacking options in 2020 will maintain the classic comfort flavors, snackers might be in for an extra kick when they open a bag of chips, according to research published by Frito-Lay North America, a subsidiary of Pepsico.
"Spicy things continue to be a really 'hot' trend," Denise Lefebvre, SVP, R&D, Global Food at PepsiCo told Cheddar. "[Consumers are] really leaning towards different, broader — jalapeno, habanero, ghost pepper — and really want to understand the depth and the level of spice that might provide them."
Beloved flavors like cheddar and sour cream or sour cream and onion continue to be popular for snack brands like those under PepsiCo's ownership, but globalization is evolving the tastes of consumers, according to Lefebvre.
"Even markets like the UK, where it's really been thought to have more mild food tastes, some of those subcultures, ethnic subcultures, have really influenced the palates there and continue to influence the palates, everywhere, all over the world," she said.
An unexpected trend Lefebvre also predicted for the near future: alcoholic beverage flavors in snack foods, although PepsiCo currently has no plans to feature adult-focused products with infusions of gin, bourbon, or other boozy flavors. Similarly, the food conglomerate has no plans to add trendy CBD and cannabis to its portfolio of brands.
"I think we'll always look and understand trends and where the consumers are going, and we want it backed with good science and good understanding," Lefebvre said regarding cannabis infusions.
The PepsiCo executive also added that the company will continue to pursue the healthier snacks trend, with products that feature more whole grains, proteins, and vegetables like Sun Chips and Off The Eaten Path.
Umbilical cord blood banking platform Anja Health raised $4.5 million dollars in a seed round led by Seven Seven Six, a venture capital firm founded by Reddit co-founder Alexis Ohanian. Anja Health offers a personalized, doctor-backed cord blood bank, which lets new parents freeze stem cells from their child's umbilical cord so they can be used to treat diseases in the future. It's a process Anja has called 'Hollywood's best-kept secret,' as celebrities like Kylie Jenner, Serena Williams, and more have all banked their umbilical cord blood. Kathryn Cross, the founder of Anja Health, joins Cheddar News' Closing Bell to discuss.
Catching you up on what you missed in today's news. Elon Musk has increased his commitment to purchase Twitter to $33.5 billion, Apple is raising its hourly wages for retail stores to compete for talent, and Roblox has announced that it will be partnering with the medically prescribed video game ‘Endeavor’ to help treat patients with ADHD.
Actor Jimmy O. Yang is partnering with Chinese food chain Panda Express for his YouTube series "Jimmy's Kitchen." The comedian joined Cheddar News to talk about the partnership as well as upcoming ventures. "Panda Express could not be more perfect like even before this deal, I was just wearing a Panda Express hat for fun when I go outside," he said.
The number of births in the U.S. increased last year for the first time in seven years. According to a new federal report, about 3.6 million babies were born in 2021, only about a 1% increase from 2020. Ted Rossman, a senior industry analyst for creditcards.com, joined Cheddar's Opening Bell to discuss why the pandemic baby boom was more like a baby bust, and how to raise kids while on a tight budget.
