Auction house Sotheby’s Dubai has unveiled a diamond that’s literally from out of this world.
Sotheby’s calls the 555.55-carat black diamond — believed to have come from outer space — “The Enigma.” The rare gem was shown off on Monday to journalists as part of a tour in Dubai and Los Angeles before it is due to be auctioned off in February in London.
Sotheby’s expects the diamond to be sold for at least 5 million British pounds ($6.8 million). The auction house plans to accept cryptocurrency as a possible payment as well.
Sophie Stevens, a jewelry specialist at Sotheby’s Dubai, told The Associated Press that the number five bears an importance significance to the diamond, which has 55 facets as well.
“The shape of the diamond is based on the Middle-Eastern palm symbol of the Khamsa, which stands for strength and it stands for protection,” she said. Khamsa in Arabic means five.
“So there’s a nice theme of the number five running throughout the diamond," she added.
Stevens also said the black diamond is likely from outer space.
“With the carbonado diamonds, we believe that they were formed through extraterrestrial origins, with meteorites colliding with the Earth and either forming chemical vapor disposition or indeed coming from the meteorites themselves,” she said.
Black diamonds, also known as carbonado, are extremely rare, and are found naturally only in Brazil and Central Africa. The cosmic origin theory is based on their carbon isotopes and high hydrogen content.
Companies from every sector of the economy are celebrating Pride this month with rainbow logos, LGBTQ-themed marketing campaigns, and new product launches. Yet branding experts note that simply acknowledging Pride in June can undermine a corporate brand as well as undercut the fundamental message of Pride, which is rooted in human rights and celebrating a community that has long been discriminated against.
Smirnoff Vodka is hoping to welcome the thousands of visitors from around the world that are expected to travel to New York City this weekend for the World Pride parade with its latest Pride marketing campaign.
Musician, actor, and activist Janelle Monáe joined Cheddar to discuss the venture, which began last year, called "A Beautiful Future," involving a coordinated limited edition bottle, a social media campaign, and a video series led by female directors.
June is the first Pride month for the 116th Congress, which includes 10 openly gay politicians — the most in the nation’s history. From hometown parades to policy speeches, members of Congress are marking the celebratory month and using the occasion to push for equality legislation.
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Three years since the Pulse nightclub shooting in Orlando, Rep. Sean Patrick Maloney (D-N.Y.) is working to strengthen the government's ability to track violence against the LGBTQ community in an effort to combat the enduring epidemic.
Cannes Lions International Festival of Creativity, the annual advertising event that held from June 17 to 21 - celebrates the top marketing work of the year, and many of the winners championed causes beyond selling items.
These are the headlines you Need 2 Know for Thursday, June 20, 2019.
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