Greg Hoffman, the former Nike Chief Marketing Officer and the founder of the brand advisory group Modern Arena, joined Cheddar News to talk about his new book "Emotion By Design: Creative Leadership Lessons From a Life at Nike." The book talks about his high-profile career at the sportswear giant and lessons in branding that came from his time there. "A brand's personality is like a mosaic," he said. "There are so many unique characteristics and traits that you need to express to the world, and to come across as a human brand today, you need to make sure that you're relatable."
Catching you up on what you need to know on April 5, 2022, with Biden's call for a war crimes trial for Putin, another arrest made in the Sacramento mass shooting, NYC rolling out a campaign against Florida’s "Don’t Say Gay" bill, an aluminum shortage potentially affecting beer and cat food cans, and more.
Stocks closed lower on Wall Street Tuesday and bond yields jumped as remarks by a Federal Reserve governor fueled expectations on Wall Street that the central bank is prepared to more aggressively raise interest rates.
