A hospital in Georgia celebrates babies in the NICU with a graduation ceremony when they are discharged.
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Is Kaepernick a 'No Lose' Proposition for Nike?
Brand consultant Allen Adamson said the companies that don't speak up in the age of social media, are doomed to become irrelevant. That's the bet Nike is making with its new campaign.

Nike Kneels With Colin Kaepernick in New Ad
Nike's decision to tap Colin Kaepernick as the new face of the 'Just Do It' campaign is inspiring some and offending others. Mashable's Marcus Gilmer joins Cheddar to discuss how the new deal came together.

Amazon Joins Apple in $1 Trillion Club
Amazon briefly passed a market cap of $1 trillion Tuesday morning, the second U.S. company to reach the milestone after Apple pulled it off last month.

Pizza Hut Is the New Official Pizza of the NFL
When the NFL season kicks off Thursday, the league will have a new official pizza partner. Pizza Hut executives Marianna Radley and Artie Starrs announced new deals for fans and what it hopes to get from the partnership.

Media's Role in Politics: Should New Yorker Have Dis-invited Steve Bannon?
Steve Bannon, President Trump's former adviser, was dis-invited from the New Yorker Festival by editor David Remnick after other guests, including Jim Carrey and Jack Antonoff, said they would not attend if Bannon spoke. Bannon called Remnick "gutless" in response. Benjamin Mullin, a digital media and advertising reporter for the Wall Street Journal, addressed the backlash.

Niche Streaming Services Want to Be Part of Your Bespoke Bundle
The DC Universe is getting its own streaming service starting Sept. 15. Alan Wolk, co-founder of TV{R}ev, believes niche services will continue to grow as cord-cutting proliferates and customers build their own bespoke bundles.

Nike Walking 'Fine Line' With Kaepernick Campaign- Analyst
Nike shares were lower after the company announced it would feature Colin Kaepernick as part of its new ad campaign. #NikeBoycott trended on Twitter as users showed themselves destroying Nike apparel.

Need 2 Know: Tuesday News Roundup
These are the headlines you Need 2 Know.

Scooters Will Improve Traffic, L.A. Councilman Says
Joe Buscaino, a Los Angeles City Council Member, believes the implementation of electric scooters and better bike lanes and accessibility will improve the traffic and mobility of the city of Los Angeles.



