The story started as an accidental 911 call, but then it ended up in a hug. The Hillsborough County Sheriff's office in Florida responded to a 911 call from a young boy who wasn't facing any emergency. Instead, he was asking to give police a hug.
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Two Reasons Why Advertisers Prefer Hulu Over Traditional TV
Hulu viewers have made a conscious decision to watch something on the platform, so they are more engaged, according to Peter Naylor, senior vice president of advertising at the streaming service. And since Hulu runs fewer ads than cable networks, viewers pay more attention to each one, he tells Cheddar's Jon Steinberg.

New Summer Thriller Invites You to a "Beach House"
Fans of "Get Out" and "A Quiet Place" may have a new film to watch out for this summer. "Beach House" is an eerie thriller that turns innocent infatuation into a dangerous, maybe violent, game, says actress Willa Fitzgerald, who plays the movie's protagonist Emma.

Puma Claws Back into the Basketball Business
The athletic brand has signed deals with projected number one overall pick in the NBA, Deandre Ayton, and has integrated music and fashion into its marketing. Former ESPN host Bram Weinstein says that could give Puma an edge over competitors.

HBO Exec: Need to Mix Fantastic Story With Right Technology
Dennis Williams, SVP at HBO, discusses how the AT&T-Time Warner merger will impact the company's programming. Plus, why you need to understand the evolution of technology to make amazing content.

Why 'Drunk History' Will Never Get High
The Comedy Central show may have turned one intoxicating substance into a success, but it won't be capitalizing on the cannabis legalization movement. "My fear with marijuana would be, it would all be theories," says Derek Waters, host and creator of the Emmy Award-winning comedy.

High Times Preps For IPO With Crowdsourcing Drive
The cannabis culture company launched an equity crowdsourcing campaign on its own website Tuesday ahead of an official IPO expected this quarter. CEO Adam Levin told Cheddar shares will be offered at $11 apiece.

KweliTV Streams Content For the Global Black Community, Filling a Gap in the Industry
The founder of the streaming platform, DeShuna Elisa Spencer, created KweliTV after realizing that there was barely any content she could relate to on other channels. KweliTV now has 30,000 paying subscribers and is home to independent films, shows, and documentaries by and for the black community.

Behind the Scenes of the Carters' Louvre Music Video
Beyoncé and JAY-Z released a surprise album -- "Everything Is Love" -- over the weekend, sending fans into a frenzy. They also released a six-minute music video for a single called "Apesh**t" that was shot at the Louvre. The museum was completely on board with the idea because it felt it paid homage to the world's most iconic works of art, says Bossip's senior editor Jennifer Cunningham.

Gary Vee on Independent Shops vs. Ad Holding Companies
In Cheddar's interview with Gary Vaynerchuk, the CEO of VaynerMedia talks about the state of advertising, if it is the year of independent agencies, and what type of growth to expect.



