New Age Beverages Releasing Bob Marley Branded Cannabis-Infused Drinks
*By Brian Henry*
New Age Beverages Corporation knew there was one thing missing from the cannabis-infused drink industry: Bob Marley.
The company is getting ready to distribute three CBD-infused drinks bearing the name of the reggae legend. New Age Beverages CEO Brent Willis said that combining Marley's likeness with a cannabis beverage was a natural fit, calling the combo a "match made in heaven" in an interview on Cheddar Thursday.
The drinks have come in 15.5 oz cans with 25 mg of pharmaceutical-grade CBD per serving ー so unlike products with infused with THC, "Mellow Mood" won't get you high.
Willis wants consumers to think of the beverages as the "antithesis" of energy drinks, saying the beverages will provide relaxation and tranquility.
"It really is kind of taking 'everything is going to be alright' and putting that into a can," he said.
Willis said that Marley's family members, including sons Rohan and Ziggy, are "fully behind" the product.
Willis says Bob Marley stood for "peace, understanding, love, acceptance and tolerance" and his family has ensured his legacy can be felt in the product.
The drinks, available in Herbal Honey, Lemon Raspberry, and Peach Raspberry varieties hit the shelves during the first quarter in states where recreational cannabis is legal.
For full interview [click here](https://cheddar.com/videos/new-age-beverages-introduces-bob-marley-inspired-cannabis-drinks).
Lara Rhame, FS Investments chief U.S. economist, discusses the recent market highs, how the job market is in a ‘good place,’ and why rates staying higher for longer might not be a bad thing.
Co-founder and CEO of Colossal Ben Lamm explains how the company is working to bring back extinct species and shares early details of the upcoming documentary from the ‘My Octopus Teacher’ filmmaker.
Soundhound AI co-founder, president, and CEO Keyvan Mojaver discusses bringing its audio tools to cars and drive-thrus, plus why smaller companies may benefit from the A.I. boom.
Deiya Pernas, co-founder of Pernas Research, breaks down Nvidia’s blockbuster earnings, why energy is a sector to watch, and why the A.I. trend is far from over.
The NBA is organizing its next media rights deal to figure out which networks and streaming services will show their games for the next decade. Last time, most of the prominent streaming services didn't exist yet.
