NBCUniversal is giving its advertising strategy a makeover. The network vowing to reduce its ad load and planning to roll out new ad formats in the third and fourth quarters. Jason Lynch, Senior Editor of Television at AdWeek, was with us to explain why the move is the first of its kind.
NBCUniversal announced the length of ad time will be slashed 10% across the board. This is a response to the environment built by disruptors such as Netflix and Amazon Prime Video. Viewers are becoming accustom to these models that have no ad breaks at all, said Lynch. He added that we've seen experimentation with cutting back on commercials, but this is the first time we've seen something on this level from a traditional network.
NBCUniversal, along with several others in the industry, are committing to audience-based targeting, said Lynch. He said advertising used to be bought on age and gender demographics, but now data will be leveraged to target viewers based on deeper information such as whether they are searching for a home.
Image-sharing app Pinterest reported big beats on its Q4 earnings for the top and bottom lines. The social platform surprised investors after seeing a decline in users while earnings and revenue were much higher than expected.
The Labor Department's January jobs report showed 467,000 jobs were added, compared to the 150,000 that were projected, a sign that employment is continuign to return to pre-pandemic levels. Lindsey Piegza, chief economist at investment bank Stifel, joined Cheddar to break down the report, noting the big gains but adding a note of caution. "Remember, even with this morning's stellar report, we're still millions below that level that we had reached prior to the onset of COVID-19," she said." Yes, we are recapturing jobs. We still have further ground that needs to be made before we can talk about reaching that previous peak." Piegza also discussed the role of the Federal Reserve going forward as the employment figures turn more positive.
Stocks closed at session lows Thursday, mostly due to a larger tech selloff after Facebook parent company Meta reported weak earnings results one day before. The Nasdaq closed down nearly 4% for its worst day since September 2020. Erin Gibbs, Chief Investment Officer at Main Street Asset Management, joins Closing Bell to discuss today's close, Meta earnings, Amazon earnings, and more
Spotify beat fourth quarter earnings expectations, and also reported a jump in monthly active users and in paid subscribers. The report comes as the company grapples with a new question: is it simply a streaming platform, or is it a media company responsible for the content it posts, like Joe Rogan's controversial podcast? Greg Martin, Co-Founder of Rainmaker Securities, joins Closing Bell to discuss why the stock took a hit even though earnings results were positive, how the company can move forward through the Rogan controversy, and more.
