NBCUniversal is giving its advertising strategy a makeover. The network vowing to reduce its ad load and planning to roll out new ad formats in the third and fourth quarters. Jason Lynch, Senior Editor of Television at AdWeek, was with us to explain why the move is the first of its kind.
NBCUniversal announced the length of ad time will be slashed 10% across the board. This is a response to the environment built by disruptors such as Netflix and Amazon Prime Video. Viewers are becoming accustom to these models that have no ad breaks at all, said Lynch. He added that we've seen experimentation with cutting back on commercials, but this is the first time we've seen something on this level from a traditional network.
NBCUniversal, along with several others in the industry, are committing to audience-based targeting, said Lynch. He said advertising used to be bought on age and gender demographics, but now data will be leveraged to target viewers based on deeper information such as whether they are searching for a home.
Gregory Breitbart, CEO of Body20, joined Cheddar News to discuss the new technology the company is bringing to the exercise space.
Lauren Fix, founder of Car Coach Reports, joined Cheddar News to discuss the used car market and when would be a good time to shop for a new car.
A judge in Elon Musk's Tesla jury trial is hearing the CEO's request to move it to Texas from California.
Tesla is cutting the price tag on some of its electric vehicles in the U.S.
JPMorgan is expecting an economic downturn, one of several big banks that are warning of a moderate recession later this year.
Kristin Myers, editor-in-chief of The Balance, joined Cheddar News to discuss cash-back rewards services and explained some common programs as demand jumps.
Sam Bankman-Fried spoke out for the first time since his arrest, defending himself against the charges laid out against him.
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Treasury Secretary Janet Yellen notified Congress on Friday that the U.S. is projected to reach its debt limit on Thursday and will then resort to “extraordinary measures” to avoid default.
