NBCUniversal is giving its advertising strategy a makeover. The network vowing to reduce its ad load and planning to roll out new ad formats in the third and fourth quarters. Jason Lynch, Senior Editor of Television at AdWeek, was with us to explain why the move is the first of its kind.
NBCUniversal announced the length of ad time will be slashed 10% across the board. This is a response to the environment built by disruptors such as Netflix and Amazon Prime Video. Viewers are becoming accustom to these models that have no ad breaks at all, said Lynch. He added that we've seen experimentation with cutting back on commercials, but this is the first time we've seen something on this level from a traditional network.
NBCUniversal, along with several others in the industry, are committing to audience-based targeting, said Lynch. He said advertising used to be bought on age and gender demographics, but now data will be leveraged to target viewers based on deeper information such as whether they are searching for a home.
Will Rhind, CEO of GraniteShares, joined Cheddar News to discuss Friday's trading session and the overall market as investors deal with some uncertainty despite the Federal Reserve's cautious optimism about inflation cooling.
Looking ahead to what could move markets next week, Cheddar News discusses what earnings to expect and explains why a Southwest Airlines executive will testify about its recent flight cancellations.
Toy's don't just have to be mindless objects we give children to pass time, they can be educational, brain stimulating, and emotionally calming. From toys that tell you stories to ones that let you test your creative side and music making skills, this year's Consumer Electronics Show presented some tech toys that could have some positive impacts on your mind.
Jason Vitug, financial wellness expert and author of "Happy Money Happy Life," joined Cheddar News to discuss how to overcome the emotional, financial and stressful toll of workforce reductions.
The Week's Top Stories is a guided tour through the biggest market stories of the week, from winning stocks to brutal dips to the facts and forecasts generating buzz on Wall Street.
The legacy automaker Ford says its keeping sustainability in mind in its return to the F1 racing circuit and its future EV plans following a turbulent quarter.
