NBCUniversal is giving its advertising strategy a makeover. The network vowing to reduce its ad load and planning to roll out new ad formats in the third and fourth quarters. Jason Lynch, Senior Editor of Television at AdWeek, was with us to explain why the move is the first of its kind.
NBCUniversal announced the length of ad time will be slashed 10% across the board. This is a response to the environment built by disruptors such as Netflix and Amazon Prime Video. Viewers are becoming accustom to these models that have no ad breaks at all, said Lynch. He added that we've seen experimentation with cutting back on commercials, but this is the first time we've seen something on this level from a traditional network.
NBCUniversal, along with several others in the industry, are committing to audience-based targeting, said Lynch. He said advertising used to be bought on age and gender demographics, but now data will be leveraged to target viewers based on deeper information such as whether they are searching for a home.
Cheddar News breaks down what to look for Next Week on the Street. Donald Trump will be arraigned after his indictment this week while jobs data for March will be released.
NBA's Giannis Antetokounmpo and investor John Koudounis are launching an ETF to make investing more accessible, with 10% of profits going to charitable causes. Both joined Cheddar News to discuss their partnership and explain the importance of their venture.
UPS has more than 100,000 drivers on roads across the globe. Lindsay Cordova, Site Manager for UPS Integrad, joins Cheddar News to discuss what this intense training entails, and its Circle of Honor program for employees.
A federal appeals court has ruled that a 2018 Twitter post by Tesla CEO Elon Musk unlawfully threatened Tesla employees with the loss of stock options if they decided to be represented by a union.
Major news organizations such as The New York Times and Washington Post are declining to pay to have their accounts verified on Twitter ahead of the anticipated changes on the platform Saturday.
Netflix said it plans to reorganize its film unit with the aim of making fewer movies a year as it looks to cut costs with layoffs and a reorganization in the works.
The Week's Top Stories is a guided tour through the biggest market stories of the week, from winning stocks to brutal dips to the facts and forecasts generating buzz on Wall Street.
Board members picked by Florida Gov. Ron DeSantis to oversee the governance of Walt Disney World said Wednesday that their Disney-controlled predecessors pulled a fast one on them by passing restrictive covenants that strip the new board of many of its powers.
