NBCUniversal is giving its advertising strategy a makeover. The network vowing to reduce its ad load and planning to roll out new ad formats in the third and fourth quarters. Jason Lynch, Senior Editor of Television at AdWeek, was with us to explain why the move is the first of its kind.
NBCUniversal announced the length of ad time will be slashed 10% across the board. This is a response to the environment built by disruptors such as Netflix and Amazon Prime Video. Viewers are becoming accustom to these models that have no ad breaks at all, said Lynch. He added that we've seen experimentation with cutting back on commercials, but this is the first time we've seen something on this level from a traditional network.
NBCUniversal, along with several others in the industry, are committing to audience-based targeting, said Lynch. He said advertising used to be bought on age and gender demographics, but now data will be leveraged to target viewers based on deeper information such as whether they are searching for a home.
The Food and Drug Administration has announced that the maker of a brand of eye drops linked to an outbreak of fatal bacterial infections failed to follow safety protocols.
Southwest Airlines Co. has announced the return of its "Companion Pass" offer, which allows the airline's "Rapid Rewards" members to designate a companion who can travel with them for free between August 15 and September 30.
German carmaker Volkswagen said it plans to introduce 25 new electric vehicle models through 2030. As that roll out begins in earnest, Pablo Di Si, president and CEO of Volkswagen Group of America, provided Cheddar News with a breakdown of what consumers can expect from the line-up.
The market for rental apartment buildings is tumbling at its fastest-rate since 2009 in the wake of the Great Financial Crisis, according to a Washington Post report.
