NBCUniversal is giving its advertising strategy a makeover. The network vowing to reduce its ad load and planning to roll out new ad formats in the third and fourth quarters. Jason Lynch, Senior Editor of Television at AdWeek, was with us to explain why the move is the first of its kind.
NBCUniversal announced the length of ad time will be slashed 10% across the board. This is a response to the environment built by disruptors such as Netflix and Amazon Prime Video. Viewers are becoming accustom to these models that have no ad breaks at all, said Lynch. He added that we've seen experimentation with cutting back on commercials, but this is the first time we've seen something on this level from a traditional network.
NBCUniversal, along with several others in the industry, are committing to audience-based targeting, said Lynch. He said advertising used to be bought on age and gender demographics, but now data will be leveraged to target viewers based on deeper information such as whether they are searching for a home.
Billionaire Stephen Deckoff's SD Investments has purchased two islands in the U.S. Virgin Islands that were previously owned by the late sex criminal and human trafficker Jeffrey Epstein.
Two 10-year-olds are among 300 children who worked at McDonald's restaurants illegally, a Labor Department investigation of franchisees in Kentucky found.
U.S. regulators say Facebook misled parents and failed to protect the privacy of children using its Messenger Kids app, including misrepresenting the access it provided to app developers to private user data.
Tom McNeela, chief RIA solutions officer with RetireOne, joined Cheddar News to explain how people can use their life insurance policies for an emergency loan. "There's a lot of advantages and opportunities with permanent life insurance policy," he said, "if you have one, and there's cash value in there, you can take a loan out, and most of the time, it's a better rate than what you can get at your bank."
Cheddar News checks in on The Day Ahead as more earnings are on tap from companies Thursday including Apple, Lyft, Kellogg and Expedia while Vice President is expected to meet with some top tech CEOs to discuss the rapid development of artificial intelligence.
