NBCUniversal is giving its advertising strategy a makeover. The network vowing to reduce its ad load and planning to roll out new ad formats in the third and fourth quarters. Jason Lynch, Senior Editor of Television at AdWeek, was with us to explain why the move is the first of its kind.
NBCUniversal announced the length of ad time will be slashed 10% across the board. This is a response to the environment built by disruptors such as Netflix and Amazon Prime Video. Viewers are becoming accustom to these models that have no ad breaks at all, said Lynch. He added that we've seen experimentation with cutting back on commercials, but this is the first time we've seen something on this level from a traditional network.
NBCUniversal, along with several others in the industry, are committing to audience-based targeting, said Lynch. He said advertising used to be bought on age and gender demographics, but now data will be leveraged to target viewers based on deeper information such as whether they are searching for a home.
Ford reported lower-than-expected new vehicle sales in the third quarter.
On National Taco Day, Cheddar News breaks down which eateries are currently offering big deals to mark the day.
Finding a job and securing an interview is a stressful process. Cheddar News explains how artificial intelligence can help you prepare for that interview.
Jurassic Park and Lego are partnering for a movie.
Visual effects workers at Disney voted to unionize.
Workers at Kaiser Permanente walked off the job, representing the largest healthcare strike in history. Michelle Castillo broke down what could happen next and what it could mean for patients.
Wednesday marks World Financial Planning Day. Rebecca Walser, president and founder of Walser Wealth Management, joined Cheddar News to discuss why financial planning is important, how it can be done and why it's best to start early.
Traveling can be expensive and if a situation arises, costs can add up. Nick Ewen, senior editor at The Points Guy, joined Cheddar News to explain what travel insurance can cover and when you should purchase it.
A prosecutor opened a criminal fraud trial Wednesday by telling jurors that FTX founder Sam Bankman-Fried was on top of the world a year ago, hobnobbing with people like football star Tom Brady and ex-President Bill Clinton, before his historic fraud was exposed, leaving customers and investors without at least $10 billion they thought was secure.
Staying on top of your personal spending shouldn't be as complicated as you think. Lazetta Braxton, a certified financial planner, joined Cheddar News to provide tips on how to track that spending, such as grouping expenses into different categories.
