Hundreds of Milwaukee bar patrons who hoped to score free drinks through its offer to pay their tabs whenever the New York Jets, and former Green Bay Packers quarterback Aaron Rodgers, lose had to pay up after the Jets got an overtime win despite an injury that took Rodgers out of the game.
Jack’s American Pub announced its “Jets Lose, You Win” promotion two weeks ago, offering to pay the bar tabs of all participating customers when the Jets — and Rodgers — lose. Patrons faced conditions, including that Rodgers had to start the game and their tabs had to be opened 15 minutes before kickoff.
During Monday’s game between the Jets and the Buffalo Bills, many customers at the Milwaukee bar cheered, sensing a free night of drinking, when Rodgers left in the first quarter with an injury. That injury turned out to be a torn left Achilles tendon that ended Rodgers' debut season with the Jets. But the team went on to win the game 22-16 in overtime, dashing customers’ free drink hopes.
Following Rodgers’ injury, bar owner Scott Schaefer said people began ordering more drinks because they felt more certain of a Jets loss. He said emotions in the bar were “mixed” when they ended up winning.
Olivia Fallon, a manager at Jack’s American Pub, said about 350 patrons took up the bar’s offer Monday night and the average tab ended up being between $50 and $60.
“But there were some outliers. There was a $160 tab, a $130 tab, here and there," she told WDJT-TV on Tuesday, calling Monday night one of the bar’s biggest nights of the year.
With Rodgers now out for the season, Schaefer said his establishment still wants to do a promotion related to the Jets, but the bar has not yet determined what that will be.
“We’re going to try to do something else. We want to see what happens over the next couple of days,” he told the Milwaukee Journal Sentinel. "We want to keep the promotion going, but in what form, we don’t know.”
Bitcoin futures start trading on the CME, and Congressional Democrats call for a hearing on the Disney/Fox deal. Plus tax reform gets closer, weather could have an impact on holiday shopping, and the rise of ICOs.
Football fans will now be able to stream their favorite games on their phones, after Verizon signed a multi-year deal with the NFL. Paul Kelly, Chief Revenue Officer of Whistle Sports joins Cheddar to discuss the ever-changing landscape for sports media.
Paul Kelly, chief revenue officer at Whistle Sports, says that this deal will allow Verizon to tap the millennial market with more than just live sports.
Season 3 of Nickelodeon's competition series "Paradise Run" kicks off in 2018. Host of the show, Daniella Monet, shares what to expect in the new season of this series.
The first box office forecasts for "Star Wars: The Last Jedi" are in and it's looking like the sequel is the hit Hollywood has been waiting for this year. Bauer Xcel Media's Kate Spies and FHM's Nick Dimengo join Cheddar to discuss the early reviews and more top entertainment headlines.
It's official: the final four teams have been selected for the college football championship. Nick Dimengo, Senior Editor at FHM Magazine, joins Cheddar to discuss his picks for the Clemson vs. Alabama and Oklahoma, vs. Georgia games.
Jennifer Cunningham, Senior Editor at Bossip.com, and Todd Johnson, Managing Editor at The Grio, discuss Colin Kaepernick winning Sports Illustrated's Muhammad Ali Legacy Award. Kaepernick was honored for fighting social injustice against African Americans, and his pledge to continue to fight, despite not having an NFL contract.
When veterans return home from service, many struggle to find jobs and careers. That's why Quick Lane launched the "Trading One Uniform For Another," program to help veterans fund an automotive education and career.
The rodeo circuit has been one of the sporting world's biggest boys' clubs for over a century. That's changing, thanks to women like Duke Wimberly, one of the bronc riders featured on Ride TV's new series "Cowgirls."
Imagine running up a hill, wanting to give up, and then hearing a personal trainer in your ear urging you to keep going. Would you?
Ethan Agarwal, CEO of Aaptiv, joins Cheddar to discuss how his app is making it possible for people to get motivated during a running workout.
