Hundreds of Milwaukee bar patrons who hoped to score free drinks through its offer to pay their tabs whenever the New York Jets, and former Green Bay Packers quarterback Aaron Rodgers, lose had to pay up after the Jets got an overtime win despite an injury that took Rodgers out of the game.
Jack’s American Pub announced its “Jets Lose, You Win” promotion two weeks ago, offering to pay the bar tabs of all participating customers when the Jets — and Rodgers — lose. Patrons faced conditions, including that Rodgers had to start the game and their tabs had to be opened 15 minutes before kickoff.
During Monday’s game between the Jets and the Buffalo Bills, many customers at the Milwaukee bar cheered, sensing a free night of drinking, when Rodgers left in the first quarter with an injury. That injury turned out to be a torn left Achilles tendon that ended Rodgers' debut season with the Jets. But the team went on to win the game 22-16 in overtime, dashing customers’ free drink hopes.
Following Rodgers’ injury, bar owner Scott Schaefer said people began ordering more drinks because they felt more certain of a Jets loss. He said emotions in the bar were “mixed” when they ended up winning.
Olivia Fallon, a manager at Jack’s American Pub, said about 350 patrons took up the bar’s offer Monday night and the average tab ended up being between $50 and $60.
“But there were some outliers. There was a $160 tab, a $130 tab, here and there," she told WDJT-TV on Tuesday, calling Monday night one of the bar’s biggest nights of the year.
With Rodgers now out for the season, Schaefer said his establishment still wants to do a promotion related to the Jets, but the bar has not yet determined what that will be.
“We’re going to try to do something else. We want to see what happens over the next couple of days,” he told the Milwaukee Journal Sentinel. "We want to keep the promotion going, but in what form, we don’t know.”
About half of U.S. gamers are women, but you wouldn't necessarily know it by looking at hardware design. Vivian Lien, chief marketing officer at ASUS North America, joined Cheddar Friday to discuss how her company is trying to make gaming more welcoming for women.
These are the headlines you Need 2 Know for Friday, Feb. 8, 2019.
The battle royale, "last man standing" phenomenon has all but engulfed the video game industry. Though whether you prefer realistic bullet drop, zombies, or even trampolines, the premise still involves cutting down your competition with conventional weaponry like swords and firearms. Spell Break IS one of these games, but what if you'd prefer to incinerate your enemies with a fireball? Or choke them to death with a cloud of poison?
These are the headlines you Need 2 Know for Wednesday, Feb, 6, 2019.
Respawn Launches Free to Play Battle Royale Game
These are the headlines you Need 2 Know for Tuesday, Feb. 5, 2019.
Chris 'Hellpockets" Fields reflects on the Red Bull Final Summoning. Hellpockets also weighs on the character changes in Dragon Ball Fighterz.
Patriots wide receiver Julian Edelman might be the MVP of the Super Bowl, but the #MVP award for Super Bowl brands goes to Planters' Mr. Peanut. Mr. Peanut won Twitter's #BrandBowl contest for generating the most brand-related tweets during the Big Game. "They ran a really smart sweepstakes on Twitter and were giving things away during the game," Ryan Oliver, Twitter head of brand strategy, told Cheddar on Monday.
Bud Light topped Salesforce's list of most buzzed-about brands during the Super Bowl, followed closely by Pepsi, Budweiser, Doritos, and Avocados from Mexico. Rob Begg, Salesforce's vice president of product marketing, said what set those brands apart was their active engagement on social media. "One of the things we did see with brands over the Super Bowl were the ones who had the highest mentions and the biggest buzz were the ones that sort of carried the advertising conversation online,” he told Cheddar.
These are the headlines you Need 2 Know for Monday, Feb. 4, 2019.
