Microsoft started 2020 with a bold plan: become carbon negative by 2030. Now it's announced a new coalition of global companies with the goal of catalyzing the shift away from fossil fuels.
"This has to be about much more than just Microsoft," Lucas Joppa, chief environmental officer at Microsoft, told Cheddar. "This has to be about leading companies across the private sector coming together to work on this challenge."
The industry and continent-spanning coalition, dubbed Transform to Net Zero, includes Maersk, Danone, Mercedes-Benz AG, Microsoft, Natura & Co, Nike, Starbucks, Unilever, and Wipro.
"What we're focusing on is going beyond making commitments," he said. "We need all companies to make meaningful, significant climate commitments. But those of us that have made those commitments, now it's time to get to work."
One shared goal of the group will be to develop playbooks based on their experiences decarbonizing, which they can then share with other companies unsure of how to proceed.
Microsoft's short-term goal is to remove 1 million metric tons of carbon from the environment within the year. It began the process this week by issuing what it calls a "groundbreaking" request for a proposal to source technology and nature-based carbon removal solutions from other firms.
Another piece of Microsoft's climate plan is switching its data centers to renewable energy sources. The company is partnering with Sol Systems, energy developer and investor, to build that capacity in communities that have been disproportionately impacted by pollution.
This will be the first major investment from the company's $1 billion Climate Innovation Fund that launched in January.
The partnership aims to add 500 megawatts to Microsoft's renewable energy portfolio, which already has approximately 1.9 gigawatts, according to Joppa. Microsoft says 500 megawatts would provide enough energy to power 70,000 U.S. homes.
Joppa said Microsoft is shooting for 100 percent renewable energy by 2025.
As Microsoft attempts to drive change in the corporate sector, Joppa is still banking on the public sector to step up with new regulations to combat climate change.
"It can't just be about us," Joppa said. "I believe that we need a much more level playing field. We need everybody to be required and incentivized to go and operate in this space, to move everybody's business practices to net zero by 2050. Ultimately we're going to need regulation and policy to get us there."
Apple spiked in extended trading on Tuesday after reporting earnings and revenue that pleased Wall Street. Apple reported earnings per share of $4.18 on revenue of $84.31 billion, just exceeding the expectations of analysts surveyed by Thomson Reuters for earnings of $4.17 per share on $83.97 billion in revenue.
IBM is unleashing its 2019 Call for Code to university students in partnership with the Clinton Foundation. The two forces combined hope to enlist the help even more students worldwide to solve problems relating to natural disasters, like Hurricane Maria in Puerto Rico."If you think about all the innovative technology that we have at IBM, we really are unleashing it to solve some of the major societal issues that we have, focused specifically here on natural disasters in 2018 and 2019," IBM Chief Digital Officer Bob Lord told Cheddar. "We are not going to stop natural disasters, but we can sure get prepared for them and respond to them more effectively than ever before, and I believe, through technology."
Apple is planning a subscription service that would function like Netflix for games, according to people familiar with the matter. The iPhone maker has also discussed partnering with developers as a publisher, which could signal ambitions to assume distribution and marketing costs for games.
These are the headlines you Need 2 Know for Tuesday, Jan. 29, 2019.
In the digital age, advertisers have more options to reach consumers online than ever before ー through social networks, native content, banner ads ー but their understanding of the effectiveness of digital ad campaigns has remained vague. Now, flush with $20 million in venture capital, Knotch is building a platform that it says will allow advertisers to see what works and where ー in real time.
Apple is planning a subscription service that would function like Netflix for games, according to people familiar with the matter. The iPhone maker has also discussed partnering with developers as a publisher, which could signal ambitions to assume distribution and marketing costs for games.
These are the headlines you Need 2 Know for Monday, Jan. 28, 2019.
The founder and CEO of Vangst, a cannabis recruiting platform, wants to help budding cannabis companies staff up ーand she has Snoop Dogg's support to make that happen. Founder and CEO, Karson Humiston, told Cheddar she was inspired to create the company back in college after a trip to Colorado.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Following a 2018 Supreme Court ruling year that cleared the way for sports gambling, fans in seven states can bet on the upcoming Super Bowl for the first time ー and leaders in the budding industry are anticipating the Big Game will deliver their biggest day yet. “We expect the Super Bowl to be our single biggest day in the company’s history,” Mike Raffensperger, the chief marketing officer for betting platform FanDuel, told Cheddar.
