Mayim Bialik, an actress, author, and neuroscientist, who became a fan-favorite on the hit CBS show The Big Bang Theory as Sheldon's quirky love interest, is starring in a sitcom of her own again.
The show, which premiered in January and titled Call Me Kat, is about a woman who uses her life savings to open a cat cafe in Louisville, Ky. Jim Parsons, who starred opposite Bialik in The Big Bang Theory as the highly intelligent but often irritating Sheldon, is producing the show adapted from the British sitcom Miranda by Miranda Hart.
"He said 'if anyone can pull off annoying but also adorable, I think it's you," Bialik told Cheddar.
In the grand-old tradition of adapting British comedies, the two shows will share more in spirit than in specifics, but both concern a single woman looking for love and employment. What's unique to the American version is the decision to base the show in a cat cafe.
Luckily for Bialik, she's a cat owner herself.
"It's really awesome that I get to play with cats all day at work, and come home and then deal with my own cats who definitely smell the other cats on me," she said.
A stylistic choice that was carried over from Miranda is that Bialik's character will break the fourth wall throughout the show.
"Kat is a character who's alone a lot and tries not to be lonely, so the audience is kind of in on what's going on in her head," Bialik said.
In addition, the cast takes a bow at the end of each episode, which Bialik said has been divisive.
"You don't have to love it, but if you don't, it's not our fault. It's based on Miranda," she said.
The neuroscientist also took a moment to talk about the world outside the silver screen.
Bialik made headlines back in October for posting a video on YouTube clarifying that she was not an anti-vaxxer. She said misinformation had spread about her because her newly-born children were not vaccinated on a regular schedule.
"Obviously my children are vaccinated," she said. "We are a family that supports the vaccine program for this virus."
However, she noted that she was a skeptical person in general and pointed out that the long-term effects of COVID vaccines are still unknown. Nonetheless, she said she got the vaccine in order to reach herd immunity as soon as possible.
"I got the vaccine, and that's something that I decided to share about because there's been a lot of misinformation about me."
Former Take-Two CEO Kelly Sumner is looking for the next big game. But rather than investing hundreds of millions, his blockchain-based video game publisher Planet Digital Partners is targeting mid-level games often ignored by big publishers.
"Electronic Arts, Take-Two, Activision ($ATVI), etc., they are spending hundreds of millions of dollars on a game, expecting to be ... getting billions. And the kind of middle, where there's sort of really good, exciting games, isn't there," Sumner told Cheddar Friday.
Rapper Tip "T.I." Harris has already built a reputation as a musician, producer, and actor, but now he's looking to add tech investor to his credits with the launch of his new company, TechCypha. TechCypha is a "group of entertainers, entrepreneurs, executives that all want to pool our funds together for the purpose of providing technology to add culture," T.I. told Cheddar in an interview Friday.
Goop, Gwyneth Paltrow's 10-year-old lifestyle and wellness brand, now counts stores in southern California, New York and London, where the Goop pop-up was recently given permanent brick-and-mortar status. Soon, an eponymous Netflix show will launch, joining a book imprint, podcast and website. But, as CCO Elise Loehnen told Cheddar, the content strategy is but one arm of the expanding business ー retail is the other.
New Age Beverages Corporation knew there was one thing missing from the cannabis-infused drink industry: Bob Marley. The company is getting ready to distribute three CBD-infused drinks bearing the name of the reggae legend. New Age Beverages CEO Brent Willis told Cheddar that combining Marley's likeness with a cannabis beverage was a natural fit.
These are the headlines you Need 2 Know for Friday, Jan. 18, 2019.
LiveXLive is a platform that brings festivals and other live events to music enthusiasts who can't afford to attend in-person. "We set out to take the playbook from ESPN, to create the next generation MTV," founder Robert Ellin told Cheddar Thursday.
Shares of Netflix tumbled after the market close on Thursday after the streaming giant just missed analyst expectations on revenue, and forecast weaker than expected earnings and revenue for the current quarter.
Inflated housing prices and long commute times in tech hubs nationwide is "sapping the vitality" from cities, Microsoft President Brad Smith told Cheddar Thursday following the company's announcement it would invest $500 million to address affordable housing and homelessness in and around Seattle, Wash.
Marty McFly's self-lacing sneakers from "Back to the Future" are here at last. Kind of. Nike on Tuesday launched the Adapt BB, its first mass-market "smart" sneaker, that uses elastic mesh and a small internal motor with Bluetooth connectivity to allow the wearer to tighten and loosen the fit of the shoe via a smartphone app.
Ford Motor Company and Volkswagen AG announced at the Detroit Auto Show they will form a "broad alliance," but the reality of a partnership may present certain conflicts for both companies. "I think that this is going to be a very difficult friendship to make work because Ford ($F) is expected to make some pickup trucks for Volkswagen, which sounds good because Volkswagen needs those pickups in other markets," Nathan Bomey, business reporter at USA Today, told Cheddar Wednesday.
