Mayim Bialik, an actress, author, and neuroscientist, who became a fan-favorite on the hit CBS show The Big Bang Theory as Sheldon's quirky love interest, is starring in a sitcom of her own again.
The show, which premiered in January and titled Call Me Kat, is about a woman who uses her life savings to open a cat cafe in Louisville, Ky. Jim Parsons, who starred opposite Bialik in The Big Bang Theory as the highly intelligent but often irritating Sheldon, is producing the show adapted from the British sitcom Miranda by Miranda Hart.
"He said 'if anyone can pull off annoying but also adorable, I think it's you," Bialik told Cheddar.
In the grand-old tradition of adapting British comedies, the two shows will share more in spirit than in specifics, but both concern a single woman looking for love and employment. What's unique to the American version is the decision to base the show in a cat cafe.
Luckily for Bialik, she's a cat owner herself.
"It's really awesome that I get to play with cats all day at work, and come home and then deal with my own cats who definitely smell the other cats on me," she said.
A stylistic choice that was carried over from Miranda is that Bialik's character will break the fourth wall throughout the show.
"Kat is a character who's alone a lot and tries not to be lonely, so the audience is kind of in on what's going on in her head," Bialik said.
In addition, the cast takes a bow at the end of each episode, which Bialik said has been divisive.
"You don't have to love it, but if you don't, it's not our fault. It's based on Miranda," she said.
The neuroscientist also took a moment to talk about the world outside the silver screen.
Bialik made headlines back in October for posting a video on YouTube clarifying that she was not an anti-vaxxer. She said misinformation had spread about her because her newly-born children were not vaccinated on a regular schedule.
"Obviously my children are vaccinated," she said. "We are a family that supports the vaccine program for this virus."
However, she noted that she was a skeptical person in general and pointed out that the long-term effects of COVID vaccines are still unknown. Nonetheless, she said she got the vaccine in order to reach herd immunity as soon as possible.
"I got the vaccine, and that's something that I decided to share about because there's been a lot of misinformation about me."
President Trump's "Make America Great Again" cap is more than just a hat, it's a "symbol of us vs. them," Washington Post fashion editor Robin Givhan told Cheddar. Givhan penned a column last week about what the hat has come to mean in the years since it burst on the scene as a campaign accessory for Trump's 2016 presidential bid. The hat, she wrote, has become "a symbol of us vs. them, of exclusion and suspicion, of garrulous narcissism, of white male privilege, of violence and hate."
Super Bowl Sunday is the ー well ー Super Bowl of building brand awareness, particularly for food and beverage companies. This year, Pepsi and Frito-Lay, both units of PepsiCO ($PEP), are once again among the snack giants planning to use the 100 million-plus members of the expected television audience to launch new products and elevate brands in their respective portfolios. Frito-Lay CMO Jen Saenz spoke to Cheddar Tuesday alongside Greg Lyons, the CMO for Pepsi, which is known for its Super Bowl ads and social media engagement tied to the Big Game.
These are the headlines you Need 2 Know for Tuesday, Jan. 29, 2019.
Breathe deep, New Yorkers: There's a new wellness trend in town. Salthaus is a modern salt room designed to help recharge your body and mind.
The salt room modernizes the experience of a natural salt cave right on the Big Apple's Upper East Side. Salthaus provides halotherapy, or salt therapy, a natural treatment that claims a range of health benefits, including improving skin conditions, reducing inflammation, increasing lung capacity, and alleviating headaches.
In the digital age, advertisers have more options to reach consumers online than ever before ー through social networks, native content, banner ads ー but their understanding of the effectiveness of digital ad campaigns has remained vague. Now, flush with $20 million in venture capital, Knotch is building a platform that it says will allow advertisers to see what works and where ー in real time.
Fashion brand Pirouette NYC is providing working women appropriate, and affordable, attire to take them from the boardroom to the bar ーwith the goal of saving them both time and money. "Everyone talks about pay equity, but not about time equity ー and women don't have time to change after work to go out at night," founder Melissa Lorenzo-Hervé told Cheddar Friday.
These are the headlines you Need 2 Know for Monday, Jan. 28, 2019.
The founder and CEO of Vangst, a cannabis recruiting platform, wants to help budding cannabis companies staff up ーand she has Snoop Dogg's support to make that happen. Founder and CEO, Karson Humiston, told Cheddar she was inspired to create the company back in college after a trip to Colorado.
There is no shortage of avocados heading into Super Bowl weekend says Alvaro Luque, President of Avocados From Mexico. "First of all, there is no shortage ー it's 100 percent the contrary," Luque said in an interview on Cheddar Friday. "Last week we had a record week ー we imported more than 73 million pounds of avocados."
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
