*By Bridgette Webb*
Marvel is launching its first-ever VR video game next weekー'Marvel Powers United' makes its debut on July 26.
Bill Rosemann, Executive Creative Director at Marvel Games, said the title is really about wish fulfillment.
"It unleashes that fantasy, that ultimate fantasy of being the Marvel character," he told Cheddar in an interview Friday. "You look down, and you don't just look like Captain Marvel or Captain America. You have their powers."
But VR systems and games have failed to meet the expectations of manufacturers, and sales of VR headsets are slumping, according to data company [Thinknum](https://media.thinknum.com/articles/sales-data-shows-that-consumer-interest-in-vr-is-waning/).
Rosemann thinks this game could change that.
"You have a record number of people around the world seeing our films, watching our TV shows and playing our games. In the VR space, to actually be your favorite hero along with your friendsー I think that's what it's going to take."
'Marvel Powers United' will be available through Oculus, the virtual reality company Facebook bought in 2014 for $2 billion, bundled with its Rift VR headset for $399.
For full interview, [click here](https://cheddar.com/videos/marvel-jumps-into-vr-games).
President of Champagne Laurent-Perrier U.S. Michelle DeFeo discusses how she got started in the French wine industry, why she's proud to work for a women-owned brand, and the secret to perfectly opening a bottle of champagne every time.
The 2023 South by Southwest Conference and Festival is in full swing and Cheddar News has the highlights on the biggest forthcoming innovations in tech, music and film. With the success of Everything Everywhere All at Once, which premiered at SXSW last year, this award season, all eyes are on the next big project to come out of the festival. Some of the most anticipated films include Problemista, You Sing Loud, I Sing Loud and Joy Ride. Keanu Reeves' John Wick 4 also premiered during the festival and received rave reviews.
