The apparel company Marine Layer is expanding its [Airbnb loft project](https://www.marinelayer.com/pages/airbnb), with plans to open a new apartment and Nashville store that aims to create a unique brand experience that pays homage to the company's beachcomber vibe and e-commerce heritage.
The California-based clothier opened its third [loft above its New Orleans](https://www.airbnb.com/rooms/24201760) store in March for $200 a night. The company also offers lofts for rent in Portland, Ore., (currently being renovated) and [Chicago ($300/night)](https://www.airbnb.com/rooms/6644524). The fourth location in Nashville is scheduled to open this summer.
Mike Natenshon, co-founder of Marine Layer, said he and his partner Adam Lynch decided to offer apartments for rent above their stores as a way to sell an experience along with their super-soft T-shirts.
"It was a great way to experience the lifestyle beyond the store," said Natenshon in an interview Thursday on Cheddar.
Natenshon founded Marine Layer in 2009 as a one-man enterprise, with the mission of creating the world's softest T-shirt. He and his friend Lynch started by selling their tees out of the back of a van. Once they outgrew their '69 VW bus, they started an online-only, direct-to-consumer company e-commerce service.
Almost 10 years and two rounds of funding later, Marine Layer has set up 34 brick-and-mortar shops and raised $3.7 million, according to [Crunchbase](https://www.crunchbase.com/organization/marinelayer). Natenshon said he and Lynch decided to open physical stores because they wanted to, "be wherever customers want to shop."
Marine Layer's considered approach ー e-commerce, brick-and-mortar, and AirBnB lofts ー is intended to create a unique customer experience.
"We have a human element to our brand that is very hard to replicate," said Natenshon. "Those personal touches are why we are successful in the world of Amazon."
For the full interview, [click here](https://cheddar.com/videos/marine-layer-founders-share-their-secret-to-succeeding-in-the-amazon-era).
Jill and Carlo preview this weekend's Olympic events, a sobering warning from the CDC, the NFL trades the carrot for the stick when it comes to vaccines, and more.
Cheddar recs the Olympic Opening Ceremony, 'Tig Notaro: Drawn,' 'Bosch' Season 7, and 'Flatbush Misdemeanors' for streaming the weekend of July 16, 2021.
The Canada goose isn't native to Long Island, New York but now flocks of them are permanent residents. While most are migratory, some have made their homes in the area especially as more wild areas turn into green spaces for parks, housing developments, and businesses. Long Island Geese Control has found a solution to get rid of the birds without using chemicals or harming them: They send in specially trained border collies to chase them away. President and CEO Bill Alemaghides joined Cheddar News to tell us more.
American swimmer Becca Meyers has pulled out of the Paralympics because she says the U.S. Olympic and Paralympic Committee won’t let her bring her mother to Tokyo as her personal care assistant.
President Biden predicts full vaccine approval is coming "soon," an inside view from a hospital in an under-vaccinated state, the Olympics already technically underway and Alexa gets a new male voice, if you want it.
Smoke and ash from massive wildfires in the American West shrouded the sky and led to air quality alerts on parts of the East Coast.
U.S. life expectancy fell by a year and a half in 2020, the largest one-year decline since World War II. The decrease for both Black Americans and Hispanic Americans was even worse: three years.
Fireworks burst over the Brisbane River and high-rise buildings across the city as people cheered, danced and celebrated the confirmation of Brisbane's bid to host the 2032 Summer Olympics.
Jill and Carlo wrap up the big space news after Jeff Bezos' successful trip, more setbacks for the J&J vaccine, an air quality alert for the East Coast, Giannis brings home the trophy and a broadcasting first in the MLB.
A Nashville Predators prospect has come out as gay. Luke Prokop posted on Twitter he is no longer scared to hide who he is.
