Marine Layer Offers Super-Soft T-Shirts and a Place to Crash
The apparel company Marine Layer is expanding its [Airbnb loft project](https://www.marinelayer.com/pages/airbnb), with plans to open a new apartment and Nashville store that aims to create a unique brand experience that pays homage to the company's beachcomber vibe and e-commerce heritage.
The California-based clothier opened its third [loft above its New Orleans](https://www.airbnb.com/rooms/24201760) store in March for $200 a night. The company also offers lofts for rent in Portland, Ore., (currently being renovated) and [Chicago ($300/night)](https://www.airbnb.com/rooms/6644524). The fourth location in Nashville is scheduled to open this summer.
Mike Natenshon, co-founder of Marine Layer, said he and his partner Adam Lynch decided to offer apartments for rent above their stores as a way to sell an experience along with their super-soft T-shirts.
"It was a great way to experience the lifestyle beyond the store," said Natenshon in an interview Thursday on Cheddar.
Natenshon founded Marine Layer in 2009 as a one-man enterprise, with the mission of creating the world's softest T-shirt. He and his friend Lynch started by selling their tees out of the back of a van. Once they outgrew their '69 VW bus, they started an online-only, direct-to-consumer company e-commerce service.
Almost 10 years and two rounds of funding later, Marine Layer has set up 34 brick-and-mortar shops and raised $3.7 million, according to [Crunchbase](https://www.crunchbase.com/organization/marinelayer). Natenshon said he and Lynch decided to open physical stores because they wanted to, "be wherever customers want to shop."
Marine Layer's considered approach ー e-commerce, brick-and-mortar, and AirBnB lofts ー is intended to create a unique customer experience.
"We have a human element to our brand that is very hard to replicate," said Natenshon. "Those personal touches are why we are successful in the world of Amazon."
For the full interview, [click here](https://cheddar.com/videos/marine-layer-founders-share-their-secret-to-succeeding-in-the-amazon-era).
MacKenzie Scott donated $436 million to Habitat for Humanity International and 84 of its U.S. affiliates – the largest publicly disclosed donation from the billionaire philanthropist since she pledged to give away the majority of her wealth in 2019.
The government can't afford to keep paying some Covid bills, a cheerleader gets an NIL deal for March Madness rescue, and fans will get to watch Beyoncé during the Oscars. Here is all the news you Need2Know for Wednesday, March 23, 2022.
Reshma Saujani, the founder of Girls Who Code and author of "Pay Up: The Future of Women and Work (and Why It's Different Than You Think), joined Cheddar to discuss the many challenges for women in the workplace after the upheaval caused by the pandemic and the solutions she presents.
Companies are leaning towards hybrid workforces due to the pandemic as a means of bringing back workers to the office — especially women employees. Head of HR technology at Capital One, Maureen Jules-Perez, joined Cheddar News to talk about initiatives and technology that the bank is taking to set up a successful hybrid workplace. "Do we have the experiences or the spaces for everyone to feel belonging or included? Do we feel heard? And of course, when it comes to building products, we have all the different, diverse perspectives and thoughts and ideas being incorporated to have the optimal solution or delivery," she said.
Hate crimes from the start of 2022 against Asians reportedly more than doubled compared to 2021, according to the NYPD. Amid the surge of attacks, Amber Reed, the president and co-founder of the grassroots organization AAPI Montclair, joined Cheddar News to talk about how it's looking to help Asian Americans with classes and techniques to defend themselves. “We're seeing racism literally killing people who look like us, and these self defense classes are a chance for us to rewrite a narrative of victimhood into one of empowerment," she said. "We learn first how to be aware of our surroundings because we know that being distracted, appearing weak can make you a target, and then that we focus on disengagement."
Sunny Balwani faces allegations of defrauding investors and patients. He's been charged with several counts of wire fraud and conspiracy to commit wire fraud, with each carrying a penalty of up to 20 years in prison. Cheddar News sat down with Andrey Spektor, partner at Bryan Cave Leighton Paisner and former federal prosecutor, joins Cheddar News to discuss.
