Marine Layer Offers Super-Soft T-Shirts and a Place to Crash
The apparel company Marine Layer is expanding its [Airbnb loft project](https://www.marinelayer.com/pages/airbnb), with plans to open a new apartment and Nashville store that aims to create a unique brand experience that pays homage to the company's beachcomber vibe and e-commerce heritage.
The California-based clothier opened its third [loft above its New Orleans](https://www.airbnb.com/rooms/24201760) store in March for $200 a night. The company also offers lofts for rent in Portland, Ore., (currently being renovated) and [Chicago ($300/night)](https://www.airbnb.com/rooms/6644524). The fourth location in Nashville is scheduled to open this summer.
Mike Natenshon, co-founder of Marine Layer, said he and his partner Adam Lynch decided to offer apartments for rent above their stores as a way to sell an experience along with their super-soft T-shirts.
"It was a great way to experience the lifestyle beyond the store," said Natenshon in an interview Thursday on Cheddar.
Natenshon founded Marine Layer in 2009 as a one-man enterprise, with the mission of creating the world's softest T-shirt. He and his friend Lynch started by selling their tees out of the back of a van. Once they outgrew their '69 VW bus, they started an online-only, direct-to-consumer company e-commerce service.
Almost 10 years and two rounds of funding later, Marine Layer has set up 34 brick-and-mortar shops and raised $3.7 million, according to [Crunchbase](https://www.crunchbase.com/organization/marinelayer). Natenshon said he and Lynch decided to open physical stores because they wanted to, "be wherever customers want to shop."
Marine Layer's considered approach ー e-commerce, brick-and-mortar, and AirBnB lofts ー is intended to create a unique customer experience.
"We have a human element to our brand that is very hard to replicate," said Natenshon. "Those personal touches are why we are successful in the world of Amazon."
For the full interview, [click here](https://cheddar.com/videos/marine-layer-founders-share-their-secret-to-succeeding-in-the-amazon-era).
The ocean is an important topic when it comes to the climate. It plays a vital role in shaping our environment, with rising sea levels causing a 35% increase in natural disasters around the world, affecting 1.7 billion people. Dr. Sylvia Earle has been called perhaps the greatest advocate our oceans have ever had, with Time magazine dubbing her its first 'hero of the planet' and the Library of Congress naming her a living legend. She is also the founder of Mission Blue, an organization that inspires action to explore and protect the ocean. Dr. Earle joined Cheddar Climate for more on the importance of caring for the ocean and its impact on climate change.
The holidays are here, which means many will raise a glass. In fact, data shows the average American doubles their booze intake between Thanksgiving and New Years, with about 45% of those drinkers choosing vodka as their liquor of choice. Tony Latham, Bacardi's CFO, tells Cheddar what he anticipates will be the most popular spirit or cocktail this holiday season, as well as other trends going into the new year.
This holiday season, e-commerce sales are expected to hit 207 billion dollars, with17 percent of that chunk will occuring between the days of the deals - black friday and cyber monday. Deren Baker, CEO of edge by ascential, joins Cheddar News to give a Cyber Monday preview.
With Black Friday right around the corner, Trae Bodge, Smart Shopping Expert at TrueTrae.com joined Cheddar's Opening Bell to discuss holiday shopping tips ahead of the annual event.
According to recent data, Americans are pulling away from their television screens in a big way. In the last few months, people have returned back to more normal activities, spending time with friends and less time doom scrolling on Instagram, it's a favorite pastime. Licensed Psychotherapist and Author of "Disconnected" Tom Kersting, joined Cheddar to discuss more.
One former employee at Sony Playstation has just filed a lawsuit against the company on allegations of gender discrimination and wrongful termination. According to Emma Majo, the company says she was terminated as a result of the company's decision to phase out a team she was only temporarily working with. Executive Director at International Game Developer's Association Renee Gittins, joined Cheddar to discuss more.
Just hours before the scheduled execution of inmate Julius Jones, the Governor of Oklahoma Kevin Stit has now granted commuted his sentence to life in prison without the possibility of parole. Several advocates along with a number of celebrities have been fighting to stop the execution. Defense Attorney and Police Director Erin Haney, joined Cheddar to discuss more.
According to recent data from the American Gaming Association, U.S. Casinos have just experienced their best quarter ever, winning nearly $14 billion in the third quarter of the year alone. Reporter at The Nevada Independent Howard Stutz, joined Cheddar to discuss more.
Guilty verdicts have been handed down to the three men charged with killing Ahmaud Arbery. Arbery was out for a jog in February 2020 when Travis McMichael, William "Roddie" Bryan, and Gregory McMichael chased him down and killed him. The judge read the verdicts for each of the three men aloud, starting with the man who pulled the trigger, Travis McMichael. Kirk Burkhalter, professor at New York Law School joins Cheddar News to recap the trial.
All three defendants in the Ahmaud Arbery killing were found guilty today on numerous charges including felony murder. Criminal Defense Attorney Anthony Hall joined Cheddar to discuss.
