The apparel company Marine Layer is expanding its [Airbnb loft project](https://www.marinelayer.com/pages/airbnb), with plans to open a new apartment and Nashville store that aims to create a unique brand experience that pays homage to the company's beachcomber vibe and e-commerce heritage. The California-based clothier opened its third [loft above its New Orleans](https://www.airbnb.com/rooms/24201760) store in March for $200 a night. The company also offers lofts for rent in Portland, Ore., (currently being renovated) and [Chicago ($300/night)](https://www.airbnb.com/rooms/6644524). The fourth location in Nashville is scheduled to open this summer. Mike Natenshon, co-founder of Marine Layer, said he and his partner Adam Lynch decided to offer apartments for rent above their stores as a way to sell an experience along with their super-soft T-shirts. "It was a great way to experience the lifestyle beyond the store," said Natenshon in an interview Thursday on Cheddar. Natenshon founded Marine Layer in 2009 as a one-man enterprise, with the mission of creating the world's softest T-shirt. He and his friend Lynch started by selling their tees out of the back of a van. Once they outgrew their '69 VW bus, they started an online-only, direct-to-consumer company e-commerce service. Almost 10 years and two rounds of funding later, Marine Layer has set up 34 brick-and-mortar shops and raised $3.7 million, according to [Crunchbase](https://www.crunchbase.com/organization/marinelayer). Natenshon said he and Lynch decided to open physical stores because they wanted to, "be wherever customers want to shop." Marine Layer's considered approach ー e-commerce, brick-and-mortar, and AirBnB lofts ー is intended to create a unique customer experience. "We have a human element to our brand that is very hard to replicate," said Natenshon. "Those personal touches are why we are successful in the world of Amazon." For the full interview, [click here](https://cheddar.com/videos/marine-layer-founders-share-their-secret-to-succeeding-in-the-amazon-era).

Share:
More In Culture
On a Positive Note: High Schoolers Headed to Africa to Connect with Their Roots
Members of the Kappa League mentoring program at Wyandanch Memorial High School in Long Island, NY are preparing for an educational trip to Ghana. Principal Paul Sibblies is on a mission to enrich his students' lives to put some of them in touch with their roots. "When you invest in young people, then it's the greatest investment you can make," he said.
On a Positive Note: Students With Disabilities Graduate from SANYS
A group of 15 students recently graduated from SANYS U., a six-week program held by the Self Advocacy Association of New York State. The course helps people with disabilities to advocate on their own behalf, learning more about their rights, legislation and issues that matter most.
The Minivan Is Turning 40 Years Old This Year
The minivan is turning 40 years old this year. While it made up just 1.8 percent of the car market in 2022, that number could begin to tick up, as more families increase interest in the car's advantages. Cheddar News' senior reporter Michelle Castillo takes a deeper look at the minivan's lineage.
Load More