Katie Couric's New Media Venture Looks for Partner Companies With 'Ethos'
*By Madison Alworth*
Katie Couric is all in with new media. Since the journalist left Yahoo roughly one year ago, she's expanded her own production company, Katie Couric Media, joined forces with theSkimm newsletter, and entered the fight for gender equality.
“I’ve sort of been staffing up, and we are doing a number of interesting projects," Couric, a seasoned vet of the more traditional CBS and ABC networks, said this week in an interview on Cheddar.
"We’re teaming up with companies that have kind of an ethos and social responsibility side that resonates with me. So companies like Procter and Gamble, I’ve been working with them because they’ve been on the forefront of gender equality, and \[chief brand officer\] Mark Pritchard is an amazingly enlightened individual in corporate america. And P&G is a fantastic company, so I'm proud to be associated with them.”
P&G ($PG) is sponsoring one of Couric's first video projects with new media company theSkimm.
"I’m doing a series called 'Getting There' with theSkimm, because it’s really designed to inspire younger women to show how very successful women got there ー from Ina Garten to Issa Rae to Eva Chen to Bozoma St. John to Jennifer Fisher to Bethenny Frankel ー all really successful women in their own right."
TheSkimm, which was founded in 2012, has since grown to [6 million subscribers](http://www.niemanlab.org/2017/11/with-video-and-audio-the-skimm-pushes-further-into-the-daily-routines-of-its-6-million-readers/), according to the latest estimates. The newsletter company expanded into video and audio last year, a natural extension for the millennial-focused start-up.
Once the star of the "Today Show" and the "CBS Evening News," Couric is well aware that media was vastly different at the start of her career. “I always thank my lucky stars I went into television news when I went into television news, because it is completely different today,” she said.
But Couric isn't intimidated by change ー she's inspired by it.
“You have a lot of different platforms, you have to iterate the content to match the platform. I think it's challenging, because it is so fragmented and so niche and there is so much content out there," she said.
"On the other hand, that is presenting really exciting opportunities to do different things. I always like to be forward-thinking.”
For full interview [click here](https://cheddar.com/videos/katie-couric-media).
The largest car search platform in India, Cardekho, recently raised $250 million in what the company calls a pre-IPO round led by leapfrog investments. The funding bumps CarDekho above unicorn status with a $1.2 billion valuation. The company currently has a catalogue of more than 3,000 pre-owned cars for online purchases and hopes to expand with the new funding. Partner and co-head of South Asian investment for LeapFrog Stewart Langdon joins Cheddar News' Closing Bell to discuss.
E-scooter company Bird made its public debut on the New York Stock Exchange on Thursday. CFO Yibo Ling joined Cheddar to discuss what made the company launch a SPAC IPO now. Ling noted one of the deciding factors was the need to scale the business to help take "gas-guzzling cars off the road" by growing into more locations. "A large portion of our proceeds will go to fund expansion into these new geographies," he said.
Booking Holdings CEO Glenn Fogel joined Cheddar's "Closing Bell" to discuss the online travel company's Q3 earnings beat and the state of the travel industry. The earnings win was a sign that a sense of normalcy is slowly returning, according to Fogel, though he expressed disappointment in the Biden administration's delay allowing international vaccinated travelers into the country. He also predicted that elevated prices in areas like room bookings will remain high as travelers continue to pay more even as occupancy rates remain low.
Fintech firm NerdWallet made its IPO debut on the Nasdaq on Thursday. CEO Tim Chen joined Cheddar to talk about the decision to tap the capital markets now and explained the company's revenue model by taking a cut from financial products like credit cards and loans sold through the site. Chen also talked about the firm's stance on cryptocurrencies, noting it advises people to only invest what they can afford to lose. (Updated November 5, 2021 to reflect that NerdWallet went public on Nasdaq, not NYSE.)
New York City taxi drivers won a major victory to slash the cost of money owed for taxi medallions. The announcement follows a two-week long hunger strike at City Hall by some drivers to demand debt relief.
Moderna reported a massive miss on revenue in its Q3 earnings, taking in $5 billion versus the expected $6.21 billion despite sales of the COVID-19 vaccine. The pharmaceutical giant's stock dropped sharply on the news.
Joan E. Solsman, a senior reporter at CNET, joined Cheddar's "Opening Bell" to talk about Netflix moving to offer mobile video games for Android users as part of their subscription. She said this is likely one "baby step" for the streaming giant as it moves into the space. "You can see what Netflix wants to do eventually down the line is have these great ambitions to make their service be more than just passive TV, movies," she said. "They're moving more into merchandising, that they're moving more into in-person experiences. They're trying to broaden a way, which is a great thing to do when everyone keeps talking about metaverses."
CVS is working to become a major health care provider as the pharmacy chain adds doctors to its payroll, following a trend among pharmacies like Walgreens integrating more primary health care services.
Insurance tech company Lemonade is now offering automobile coverage, and CEO Daniel Schreiber joined Cheddar to talk about the company's commitment to not investing in "coal or other pollutant industries." He noted that the new product was incentivizing car insurance in "an environmentally responsible way." Schreiber also discussed expanding coverage beyond pet, life, and home insurance, and how it has impacted business since going public.
