Katie Couric's New Media Venture Looks for Partner Companies With 'Ethos'
*By Madison Alworth*
Katie Couric is all in with new media. Since the journalist left Yahoo roughly one year ago, she's expanded her own production company, Katie Couric Media, joined forces with theSkimm newsletter, and entered the fight for gender equality.
“I’ve sort of been staffing up, and we are doing a number of interesting projects," Couric, a seasoned vet of the more traditional CBS and ABC networks, said this week in an interview on Cheddar.
"We’re teaming up with companies that have kind of an ethos and social responsibility side that resonates with me. So companies like Procter and Gamble, I’ve been working with them because they’ve been on the forefront of gender equality, and \[chief brand officer\] Mark Pritchard is an amazingly enlightened individual in corporate america. And P&G is a fantastic company, so I'm proud to be associated with them.”
P&G ($PG) is sponsoring one of Couric's first video projects with new media company theSkimm.
"I’m doing a series called 'Getting There' with theSkimm, because it’s really designed to inspire younger women to show how very successful women got there ー from Ina Garten to Issa Rae to Eva Chen to Bozoma St. John to Jennifer Fisher to Bethenny Frankel ー all really successful women in their own right."
TheSkimm, which was founded in 2012, has since grown to [6 million subscribers](http://www.niemanlab.org/2017/11/with-video-and-audio-the-skimm-pushes-further-into-the-daily-routines-of-its-6-million-readers/), according to the latest estimates. The newsletter company expanded into video and audio last year, a natural extension for the millennial-focused start-up.
Once the star of the "Today Show" and the "CBS Evening News," Couric is well aware that media was vastly different at the start of her career. “I always thank my lucky stars I went into television news when I went into television news, because it is completely different today,” she said.
But Couric isn't intimidated by change ー she's inspired by it.
“You have a lot of different platforms, you have to iterate the content to match the platform. I think it's challenging, because it is so fragmented and so niche and there is so much content out there," she said.
"On the other hand, that is presenting really exciting opportunities to do different things. I always like to be forward-thinking.”
For full interview [click here](https://cheddar.com/videos/katie-couric-media).
Cryptocurrencies are getting off to a good week. Ethereum surged more than 4% in 24 hours on Monday, hitting a new all-time high above $4,700. Meanwhile, Bitcoin surged 7% to a price of $66,250. Haohan Xu, founder and CEO of Apifiny, joins Cheddar News with thoughts on the growing sector.
The latest Marvel movie hit theaters with one of the biggest opening weekends of the year. 'Eternals' opened over the weekend with an estimated $71 million, the fourth-best domestic debut this year. Erik Davis, managing editor at Fandango, joins Cheddar News to talk about the state of box office sales.
Ryan Lupberger, Sustainability Pioneer and CEO of Cleancult, joins 'Cheddar Reveals' to break down how Cleancult is redefining cleaning products and solutions to reduce their impact on the planet.
On this episode of 'Cheddar Reveals', Lydia McMullen-Laird and Samuel McMullen, co-founders of Live Zero Waste, discuss the sum of humanity's 'trash addiction' and lifestyle changes people can make to help reduce their individual trash output; Ryan Lupberger, Sustainability Pioneer and CEO of Cleancult, breaks down how Cleancult is redefining cleaning products and solutions to reduce their impact on the planet; Cheddar gets a look at Curiosity Stream's 'Going Circular.'
Payment processor Paypal will roll out a Venmo option for Amazon customers beginning in 2022 as the payment app continues to grow the number of merchants it works with.
Rental car company Hertz is jumping up from OTC trading to the Nasdaq after being delisted from the NYSE and undergoing bankruptcy in 2020. Interim CEO Mark Fields and Tom Wagner, co-founder and managing member at Knighthead Capital Management, joined Cheddar's "Opening Bell" to talk about reviving the business and how it plans to navigate issues like the ongoing car shortages. Regarding the electrification of the rental fleet, Fields noted that the company is looking to partner across the EV industry outside of the announced relationship with Tesla. The company is now trading under the ticker symbol HTZ.
The U.S. economy added 531,000 jobs in the month of October, painting a better picture of the economy that analysts had expected. Jared Bernstein, Council of Economic Advisers Member for President Biden joined Cheddar's Opening Bell to discuss.
Facebook officially announced that it is shutting down its facial recognition software which identifies users in photos and videos. The decision comes during growing societal concerns over the use of the technology. Cathy Hackl, Tech futurist and CEO of the Futures Intelligence Group joined Cheddar's Opening Bell.
