Katie Couric's New Media Venture Looks for Partner Companies With 'Ethos'
*By Madison Alworth*
Katie Couric is all in with new media. Since the journalist left Yahoo roughly one year ago, she's expanded her own production company, Katie Couric Media, joined forces with theSkimm newsletter, and entered the fight for gender equality.
“I’ve sort of been staffing up, and we are doing a number of interesting projects," Couric, a seasoned vet of the more traditional CBS and ABC networks, said this week in an interview on Cheddar.
"We’re teaming up with companies that have kind of an ethos and social responsibility side that resonates with me. So companies like Procter and Gamble, I’ve been working with them because they’ve been on the forefront of gender equality, and \[chief brand officer\] Mark Pritchard is an amazingly enlightened individual in corporate america. And P&G is a fantastic company, so I'm proud to be associated with them.”
P&G ($PG) is sponsoring one of Couric's first video projects with new media company theSkimm.
"I’m doing a series called 'Getting There' with theSkimm, because it’s really designed to inspire younger women to show how very successful women got there ー from Ina Garten to Issa Rae to Eva Chen to Bozoma St. John to Jennifer Fisher to Bethenny Frankel ー all really successful women in their own right."
TheSkimm, which was founded in 2012, has since grown to [6 million subscribers](http://www.niemanlab.org/2017/11/with-video-and-audio-the-skimm-pushes-further-into-the-daily-routines-of-its-6-million-readers/), according to the latest estimates. The newsletter company expanded into video and audio last year, a natural extension for the millennial-focused start-up.
Once the star of the "Today Show" and the "CBS Evening News," Couric is well aware that media was vastly different at the start of her career. “I always thank my lucky stars I went into television news when I went into television news, because it is completely different today,” she said.
But Couric isn't intimidated by change ー she's inspired by it.
“You have a lot of different platforms, you have to iterate the content to match the platform. I think it's challenging, because it is so fragmented and so niche and there is so much content out there," she said.
"On the other hand, that is presenting really exciting opportunities to do different things. I always like to be forward-thinking.”
For full interview [click here](https://cheddar.com/videos/katie-couric-media).
A lockout is now in place for Major League Baseball. The collective bargaining agreement between the league and players association expired at 11:59 p.m. Wednesday night.
MLB commissioner Rob Manfred said both sides were unable to negotiate a new contract by that time, so the league locked out the players on Thursday at 12:01 a.m. The lockout also means trades and free agency deals have to stop for now. Dodgers Nation lead editor Clint Pasillas joined Cheddar News' Closing Bell to discuss.
The UK-based augmented reality startup, Dent Reality, raised the equivalent of $3.4 million USD in its most recent funding round. Dent Reality has created an AR app for smartphones that helps shoppers navigate retail locations by providing a layout of a store's aisles, while showing where to find specific items. The company works mainly with grocery stores but aims to integrate its tech with all types of physical spaces. Dent Reality CEO Andrew Hart joins Cheddar News' Closing Bell to discuss.
As the electric vehicle sector continues to heat up, one company could be poised to knock Tesla from its top spot. Many analysts have issued buy ratings and raised their price targets for EV-maker Rivian, and say that the company's push into under-developed areas like electric SUVs, pickups, and delivery trucks could give it the right competitive edge to push Tesla from the number one spot. Dan Ives, Managing Director of Equity Research at Wedbush Securities, joins Cheddar News' Closing Bell to discuss Rivian's potential market domination, why their business plan sets them up for success, and more.
Cheddar's Chloe Aiello joined "Closing Bell" to break down the progress of the SAFE Banking Act in Congress as cannabis businesses operators struggle to find financial institutions that will service them. Banks face steep federal penalties, including the risk of losing a bank charter, if found to be servicing marijuana businesses even if their state has legalized operations. Aiello reported that while there was some bipartisan support for the measure in the Senate, the bill faces some opposition from conservatives with "longstanding concerns" about cannabis and progressives who prefer a more comprehensive approach to reform.
Not everything is as it seems in the supermarket. From name brands under different labels, to confusing store layouts, supermarkets employ a variety of tactics to keep you spending. Including selling products with surprising ingredients. This episode of Who Knew? unveils the secrets of our supermarkets.
The world is amidst a skyscraper boom. In 2018, 146 buildings over 650 feet were constructed. That’s more than the total amount of skyscrapers constructed between 1979 and 1999. And all this construction is transforming our cities.
Amazon and online shopping have forever changed how we shop. While I love that I can order almost anything I need with the click of the mouse, this transition from in- person retail is shuttering MUCH of the brick and mortar landscape. But in what’s been deemed the “retail apocalypse” some brick and mortar stores are actually thriving.
From talking animals, to celebrity endorsements, to commercials that pull at your heart strings, agencies are always looking for new ways to connect with you. So it’s no surprise that trends come and go. But what might surprise you is how quickly trends change. In fact, most changes can be pinpointed to a single moment.
Over the decades American pastimes have come and gone. From the soda fountain, to carhop diners, to roller rinks. These former staples of American life have slowly faded into the void. And today, it looks like the time has come for a few other beloved businesses.
The streaming wars could be peaking as platforms vie for a shrinking pool of new subscribers and services like Disney+ recalibrate their outlooks as the rate of new memberships slows. Jana Arbanas, the U.S. telecom, media, and technology sector leader at Deloitte, joined Cheddar to discuss the 2022 outlook for streaming platforms, expecting more than 150 million people to cancel subscriptions adding to the global churn trend. "People are signing up for a service for a very specific piece of original, compelling content, watching that, perhaps, season of content, dropping that service, and then re-upping the service again when the next season comes out," Arbanas noted.
