*By Madison Alworth* Katie Couric is all in with new media. Since the journalist left Yahoo roughly one year ago, she's expanded her own production company, Katie Couric Media, joined forces with theSkimm newsletter, and entered the fight for gender equality. “I’ve sort of been staffing up, and we are doing a number of interesting projects," Couric, a seasoned vet of the more traditional CBS and ABC networks, said this week in an interview on Cheddar. "We’re teaming up with companies that have kind of an ethos and social responsibility side that resonates with me. So companies like Procter and Gamble, I’ve been working with them because they’ve been on the forefront of gender equality, and \[chief brand officer\] Mark Pritchard is an amazingly enlightened individual in corporate america. And P&G is a fantastic company, so I'm proud to be associated with them.” P&G ($PG) is sponsoring one of Couric's first video projects with new media company theSkimm. "I’m doing a series called 'Getting There' with theSkimm, because it’s really designed to inspire younger women to show how very successful women got there ー from Ina Garten to Issa Rae to Eva Chen to Bozoma St. John to Jennifer Fisher to Bethenny Frankel ー all really successful women in their own right." TheSkimm, which was founded in 2012, has since grown to [6 million subscribers](http://www.niemanlab.org/2017/11/with-video-and-audio-the-skimm-pushes-further-into-the-daily-routines-of-its-6-million-readers/), according to the latest estimates. The newsletter company expanded into video and audio last year, a natural extension for the millennial-focused start-up. Once the star of the "Today Show" and the "CBS Evening News," Couric is well aware that media was vastly different at the start of her career. “I always thank my lucky stars I went into television news when I went into television news, because it is completely different today,” she said. But Couric isn't intimidated by change ー she's inspired by it. “You have a lot of different platforms, you have to iterate the content to match the platform. I think it's challenging, because it is so fragmented and so niche and there is so much content out there," she said. "On the other hand, that is presenting really exciting opportunities to do different things. I always like to be forward-thinking.” For full interview [click here](https://cheddar.com/videos/katie-couric-media).

Share:
More In Business
Evergrande Shares Sink as Real Estate Giant Nears Debt Default
Troubled Chinese real estate giant Evergrande is once again nearing the brink of collapse. Shares of Evergrande sunk to a new record low on Monday, closing down 20 percent, as debt default fears resurfaced. Drew Bernstein, co-chairman at consultancy MarcumBP, joined Cheddar's Opening Bell to discuss. He said U.S. investors have to understand that "there is no company in China that's too big to fail, that's for sure," and that the Chinese government will be prioritizing the social welfare of the populace. Bernstein did note that it would be a managed collapse in some form.
Why Commercial Planes Are Shrinking
Earlier this year, JetBlue flew its inaugural flight into the United Kingdom. It was a game changer — not only did the airline enter the transatlantic market, but the plane that completed the flight was a single-aisle jet. For decades, flying the distance was synonymous with jumbo jets, but today narrow-body aircraft are now proving they are up for the task — and maybe even the best option. In this episode, Cheddar examines why airlines are betting on narrow-body aircraft.
PNC 2021 Christmas Price Index Shows 5.7 Percent Inflation
PNC Asset Management Group Chief Investment Officer Amanda Agati joined Cheddar News "Closing Bell" to discuss the financial institution's 38th annual Christmas Price Index. The holiday measure of consumer prices cheekily follows the theme of the carol "The Twelve Days of Christmas." Agati also explains what takeaways shoppers should have during the season, including the role of e-commerce.
Volatility Rocks Crypto World as Prices Plunge Over Weekend
Caitlin Cook, Head of Community at Onramp Invest and VP of Operations at Onramp Academy, joins Cheddar News' Closing Bell, where she breaks down the multiple factors that contributed to the major sell-off of Bitcoin, Ether, and other cryptocurrencies late Friday night.
Load More